Entries into 2013 Awards are now closed.
We have announced the shortlist and the winners.
>> View the winners and
Best Digitally Integrated Campaign
Interact: This category is seeking entries that
have understood and integrated themselves into the digital
landscape. It covers all digital media, from web, mobile, IPTV,
gaming and search through to affiliate marketing and is looking for
great examples of interaction using digital media's unique
Best Use of Mobile - NEW
Innovative use of the mobile channel to reach and engage
consumers is key in this category. Any form of mobile media will be
considered, including mobile Apps, .mobi sites, mobile content or
any form of mobile advertising, provided they show how the
advertiser has used mobile in a creative and engaging way to obtain
great results on clear objectives.
Best Engagement Strategy - NEW
Engage: Recognising the campaign that can
demonstrate the most successful engagement showing tangible target
audience related results. This category can include a campaign on
any media channel that can prove the engagement created at the
heart of the strategy - the Jury will place a greater emphasis on
audience related results for entries in this category and will be
looking for proof of engagement through metrics such as 'time spent
with brand', 'number of interactions with the brand', 'number of
downloads', 'number of comments' and so on.
Best Social Media Strategy - NEW
This category rewards innovation in social media. The winning
campaign should be able to demonstrate great results. Entries will
be judged on the creative use of social platforms and a sound
understanding of online consumer behaviour. Judges will be looking
for examples of fantastic consumer driven campaigns, community
building, targeting, engagement and conversational marketing
Best Communications Strategy
This category celebrates campaign that demonstrate clear
consumer insight and through the development of a brilliant
strategy and precise execution, engage the target audience.
Best Contribution to a Campaign by a Media
Partner: This category recognises the efforts of
media owners in their work with advertiser clients to connect with
their audiences. Judges are looking for creative application of
ideas and innovative strategies. Entries will be judged on the
level of creative thinking, consumer insight, and success for the
client. The winning campaign could be a multi-platform strategy or
a single marketing execution. The entering company must be the
media owner, in this category.
Best Entertainment Platform
Entertain: This category recognises the power of a
great communications platform (traditional and emerging) and the
thinking required to maximise its value. Core to the creation of a
successful platform is the ability to entertain the consumer in
order to retain attention.
Best Event/Experiential Campaign
Activate: This category recognises brands that
deliver an experiential campaign for consumers via events, stunt
advertising, guerrilla marketing, projections, roadshows or through
sponsorship of an existing property. The experiential campaign will
be physical in its core, but can have virtual angles around it.
Best In-store Activation
Activate: This category recognises brands that
deliver creative and effective in-store activation and closing the
loop between in-store media and purchase. This includes promotional
packaging, displays, point of purchase materials.
Best Targeted Campaign
Target: This category rewards campaigns that have
identified and reached specific audiences. This includes all
demographics, from youth to silver surfers and also includes
specific target groups (ranging from pet owners, through to ice
cream lovers). Any campaign that can be proven to target a specific
audience will be considered.
Best Use of Content
Create: This category is searching for any campaign
that has used creation of content as part of its strategy. This
includes everything from ad-funded TV deals to branded music
projects. Judges will also be looking for innovative creation of
intellectual property (IP) and also examples of how this IP is
Best Use of Emerging Technology
Invent: Awarded to the campaign that is seen to
exploit new technology "straight from the lab" to its full
potential in the marketing world. The winning campaign will be able
to demonstrate a good brand/technology fit and show innovation in
the use of the new technology to reach an audience. This category
is open to any existing media channel, and any new one created by
the use of the technology. Judges will be focusing on the
innovative nature of the technology and how it has been applied to
a marketing challenge.
The Creative Use of Media Award
Innovate: This category rewards the innovative use
of media, whether based on the channel, placement or format. The
judges will focus on the creativity. They will not be looking
for the use of new technology per se, but will reward the
interesting use of digital technologies, as well as being open to
The Effectiveness Award
This category will reward the campaign that achieved the most
against its stated sales targets. It will focus on sales
effectiveness of a campaign above all other considerations - the
results section of the entry will account for 40% of the Jury's
scores. All entries must include figures showing the campaign's
direct impact on sales. Other ROI metrics will only be considered
if sales figures are also supplied.
The Public Service Award
Benefit: This category is about delivering benefit
to the consumer - be it a service, a tangible product, supporting a
worthy cause - and at the same time generating goodwill or sales
for the brand.