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Awards

The Festival of Media Asia Awards celebrate the best in media thinking and communications across the Asia Pacific region.

The winners of The Festival of Media Asia Awards were announced at an Awards Gala Dinner Ceremony on Tuesday 5 March 2013 in the Greatroom at the W Singapore - Sentosa Cove.   

Leonardo O'Grady, Chair of the Jury and Director ASEAN Integrated Marketing Communications, Coca-Cola commented: "These Awards are all about creative media thinking and I was impressed by the high calibre and quality of the entries - beautifully executed and concisely explained."


The Festival of Media Asia 2013 Winners:

 

Best Communications Strategy Entering Company Country Advertiser/Brand
McDonald's Gets Grilled UM Australia Australia McDonald's
Million Reasons to Believe in Thailand(Highly commended) Initiative Thailand Thailand Coca-Cola
Best Digitally Integrated Campaign
Wyeth Learning Surprise VIDEO Library (Highly commended) OMD Hong Kong Hong Kong Wyeth Gold
Best Engagement Strategy
Nike She Runs Razor Australia Nike Running
Million Reasons to Believe in Thailand (Highly commended) Initiative Thailand Thailand Coca-Cola
Best Entertainment Platform
You're Not You When You're Hungry Starcom Australia Australia Snickers
Best Event/Experiential Campaign
Kissanpur - World's First Crowd Sourced Tomato Farm Mindshare, India India Kissan
Share a Coke (Highly commended) Ikon Communications Australia Coca-Cola
World's Longest Catwalk (Highly commended) UM Australia Australia Ecco
Best In-store Activation
SEA's Largest Cholesterol Check Delivers Large Sales Mindshare Malaysia Malaysia

Nestlé Omega Plus
Best Social Media Strategy
Share a Coke Ikon Communications Australia Coca-Cola
Ayo Indonesia Bisa "Come On Indonesia, can" (Highly commended) Mindshare Indonesia
 Indonesia Unilever
Wyeth Learning Surprise VIDEO Library (Highly commended) OMD Hong Kong Hong Kong Wyeth Gold
Best Targeted Campaign
Smarter Cities Connect Ogilvy & Mather, Singapore Singapore IBM Corporation
Best Use of Emerging Technology
Chinese New Year McGreeting OMD Hong Kong Hong Kong McDonald's
Best Use of Mobile
One Missed Call PHD India Wheel Detergent
Chinese New Year McGreeting (Highly commended) OMD Hong Kong
 Hong Kong McDonald's Hong Kong
The Creative Use of Media Award
Million Reasons to Believe in Thailand Initiative Thailand Thailand Coca-Cola
The Effectiveness Award
Seduction in a Bottle Mindshare India India Slice
Where What You Grow Is What You Eat (Highly commended) Mindshare India India Kissan
The Public Service Award
Million Reasons to Believe in Thailand Initiative Thailand Thailand Coca-Cola
Best Use of Content
National Night BBH Asia Pacific Singapore Mentos
Best Contribution to a Campaign by a Media Owner
MTV VJ Jose Kidnapped for Axe Shower Gel Launch Mindshare India India Axe Shower Gel
M.A.P "Hot Company of the Year"
Future Ad Labs
Rising Star Award
Stella Su (Yen-Wen Su), Taiwan
Campaign of the Year
Million Reasons to Believe in Thailand, Coca-Cola, Initiative, Thailand
Agency of the Year
OMD Hong Kong
Network of the Year
Mindshare

 

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"FOMA is uniquely positioned as the premier conference platform tailored exclusively for the media industry in Asia. FOMA offers those of us with stakes in the Asian media industry the opportunity to engage with each other and address the key drivers impacting our industry now and into the future."
Loren Shuster, country director - Singapore & emerging markets, Google


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 Jacki Kelley, global CEO, UM

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