| Day
Two: Tuesday 5 March |
| 09.25 - 09.30 |
Welcome & Introduction To
Day Two |
| 09.30 - 10.00 |
SESSION ONE: INK
INSPIRES |
| - |
INK Talks, the follow on conference to TEDIndia, brings
one of its marquee speakers to the Festival of Media Asia stage to
share his personal story of mobility and breaking through economic
barriers. Vicky Roy was a rag picker with a great talent. Hear the
story of Vicky, who, with the help of photography changed his
destiny and became an internationally renowned
photographerLakshmi Pratury, Host, The INK
Conference
Vicky Roy, Photographer
|
| SESSION TWO:
CONTENT MOBILITY |
| Content trailblazers and
futurists offer insights into how the Asian market is tackling the
global challenge of creating cut-through content. |
| 10.00 - 10.25 |
Part One: The News Agenda
Shifting The Campaign Agenda |
| - |
How politicians dictate the political agenda across media has
changed radically, no-one epitomises this more than Barack Obama,
the world's most successful political brand. What can marketers
learn from 'Brand Obama'?
Roger Fisk, President
Obama's Aide and Operative
|
| 10.25 - 10.50 |
Shifting The News
Agenda |
| - |
The news gathering business has gone
through a radical overall. The CEO of the first media group to
interview a newly re-elected Barack Obama discusses the use of
multi-screens to connect with audiences around the globe.
Andy Lack, Chief Executive, Bloomberg Media Group
interviewed by Charlie Crowe, Chief Executive, C
Squared Holdings |
|
Morning Break 10.50 - 11.25 |
| 11.25 - 11.45 |
Part Two: Asia, Your Next
Global HQ? |
| - |
Vikram Sakhuja is the
first global media CEO based in India, what does this mean for
Asia, the work being produced in the region and how will the media
industry follow suit?
Vikram Sakhuja, Global Chief Executive, Maxus |
| 11.45 - 12.10 |
Part Four: Beyond The Small
Screen |
| - |
From mobile to social networks and
user generated content, hear how Viacom is building audiences
beyond the linear TV screen and what this ultimately means for
creating experiences that consumers want to interact with.
Indra Suharjono, Executive Vice President and
Managing Director, Viacom International Media Networks Asia |
| 12.10 - 12.30 |
Part Five: Platforms &
Technologies |
| - |
The Holy Grail of content lives across
any platform, Coca-Cola are the masters of it as demonstrated by
the number of Festival of Media Awards in its possession. Hear how
liquid content flows and can apply to any media strategy.
Leonardo O'Grady, ASEAN Integrated
Marketing & Communications Director, Coca-Cola |
| 12.30 - 12.50 |
Part Six: Content
First |
| - |
Singapore Press Holding's portfolio
covers multiple platforms with print as vital a component as ever
thanks to the group's content extensions. Hear how SPH has kept
print strong while adapting to new technologies and evolving
consumer needs.
Geoff Tan, Senior Vice President, Head - Strategic
Marketing, Singapore Press Holdings |
| Lunch
12.50 -14.05 |
| Sponsored by
Singapore Press Holdings |
| 13.10 - 13.55:
Rising Star Showcase, supported by: Starcom MediaVest
Group |
| 14.05 - 14.45 |
Exclusive Afternoon
Keynote
Sir Martin Sorrell, Group Chief Executive,
WPP |
| 14.45 - 15.10 |
Exclusive Live Demo |
| - |
Don't miss your chance to take part in
the largest interactive mobile presentation - as verified by the
Guinness World Records.
Steve Blakeman, Chief Executive, Asia Pacific, OMD &
Harry Dewhirst, Senior Vice President &
Managing Director, APAC, [a•mo•bee] |
| - |
SESSION THREE: DATA
MOBILITY |
| Whether big or small, data
it is top of mind for marketers of all sizes with the best ways to
maximize it still generating debate and confusion. |
| 15.10-15.25 |
Part One: Sorting the
Data |
| - |
SingTel's Head of Global Advertising
argues that data is the 'new crude oil' of the media industry, with
who owns it and can trade it the most effectively underpinning
everything in the future. Hear his assessment of how 'big data' is
currently being tackled in the Asia-Pacific region and what
challenges lay head.
Grant Watts, Head of Global Advertising,
SingTel |
| 15.25 - 15.55 |
Part Two: The Exchange
Debate |
| - |
In an exclusive debate, The Festival
of Media Asia asks whether the region's media industry is being
seduced by the exchange.
Hosted By: Joe Nguyen, Senior Vice-President,
APAC, comScore and Vice-Chair, IAB Singapore
Michel De Rijk, Managing Director, Xaxis Asia
Pacific
Julian Tol, Founder & Chief Executive,
BrandScreen
Sammy Hsieh, Chief Executive and Founder, iClick
Interactive
Maureen Little, Senior Vice-President of Business
Development, Turn |
| 15.55 - 16.25 |
SESSION FOUR: THE WORLD'S MOST
INNOVATIVE MEDIA COMPANIES |
| - |
Media Accelerator
Program |
| The Festival of Media conference will
end with a unique and exclusive glimpse of FIVE businesses who will
pitch their new companies to delegates. Handpicked by 12 members of
our M.A.P. Screening Panel - made-up of some of the world's most
influential VCs and consultants - this Session is the culmination
of a global entry process which has involved the research into
hundreds of game-changing companies in media. Pre-screened so you
will see the most interesting and relevant concepts, this is also
your chance to vote for the 2013 "Hot Company of the Year". |
| 16.25 - 16.30 |
Chair's Closing
Remarks |