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Ken Mandel

Job Title
Managing Director, APAC
Company
HootSuite

 

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Ken has deep experience in marketing & technology and is a regional thought leader around the increasing convergence of these two disciplines and their impact on businesses.  His experience covers a wide array of industry verticals with extensive experience in Social, Mobile and almost every possible form of Digital Advertising.  In his current role as Managing Director Pacific Ken is responsible for Hootsuite's regional growth strategy and rapid expansion in the region.

Prior to joining HootSuite, Ken was Managing Director of Salesforce Marketing Cloud for APAC and before that Buddy Media's first hire in the region where he led the enterprise software company's growth in the region until Salesforce.com acquired it in one of the largest social media software acquisitions to date.

Before his role at Salesforce.com, Ken held leadership positions with Yahoo! APAC.  He was Yahoo!'s Regional Vice President of Sales where he was responsible for the monetization and sales strategy across Yahoo's entire product line including Search, Display, Mobile and the RightMedia Advertising Exchange.  Prior to this Ken was tasked with establishing Yahoo!'s operation's in SE Asia and opened four new markets in less than two years for the internet giant as Managing Director of South East Asia.   Ken's early passion before he found the world's of SaaS and Platforms was Advertising where he held APAC leadership roles as CEO, Neo@Ogilvy, Vice President, OgilvyOne and Regional CEO,  XM Asia Pacific.

Ken has also been very active in growing the digital ecosystem in Asia holding current and previous roles as Chairman Emeritus of the Interactive Advertising Bureau, SE Asia (IAB), Founding Chairman IAB SE Asia, Founding Vice-Chairman of the Mobile Marketing Association APAC (MMA), Board Council Member of Design Singapore under the Ministry of Information, Communications & the Arts (MICA) and Chairman of Digital Advertising Alliance under the Media Development Authority of Singapore (MDA)

Ken completed his Asia-Pacific Management Post-Baccalaureate Program at Capilano College, Vancouver, Canada and holds a Bachelor of Arts degree in Social Psychology from McGill University in Montreal.  Ken has been in Asia since 1994 and has lived in Thailand, Myanmar (Burma), Cambodia with Singapore being his family's home since 1999 .

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