Winners & Shortlist 2016

The Festival of Media Asia Pacific Awards is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region.

CONGRATULATIONS TO OUR 2016 WINNERS AND ALL SHORTLISTED ENTRANTS

  • Campaign of the Year - How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC's Hot and Cheezy Burger! by Universal McCann Malaysia
  • Agency of the Year - Mindshare India
  • Agency Network of the Year - Mindshare

Download the Awards winners and shortlist list here>>

Campaign

Brand

Entering Company

Regions/
Countries

Other Credits

Best Communications Strategy
Show Me The Money!(GOLD WINNER)
Bank of New Zealand (BNZ) MediaCom New Zealand Colenso BBDO New Zealand
Ariel removed the stains of Social Inequality (SILVER WINNER)
Ariel MediaCom India Times of India
, BBDO India
Price of Living 2040 (BRONZE WINNER) Manulife PHD Hong Kong Hong Kong DDB Group Hong Kong
Dettol ignites 'The Cleanliness Revolution' in India Dettol Initiative India NDTV, Facebook
Pamper your butt Andrex UM Rally Hong Kong .
Turning nothing time into shopping time PayPal Havas Media Australia Australia .
Virgin Mobile and R U OK? Putting the voice back in to meaningful conversations Virgin Mobile Starcom MediaVest Group Australia Havas Worldwide Australia, One Green Bean
Westpac Get Cash Westpac MediaCom Australia DDB Australia, Facebook
Best Content Creation Award
Wither Hills: Heard It Through The Grapevine (GOLD WINNER) Wither Hills Match Media Australia BMF, White Agency
Duracell Firies (SILVER WINNER) Durracell MediaCom Australia Endemol Australia, Network 10
Stories of Togetherness (BRONZE WINNER) Brooke Bond Red Label Mindshare India .
SG50: The Gift of Song MediaCorp Pte Ltd MediaCorp Pte Ltd Singapore .
Skin Matters, Your Online Skin Expert Website Unilever Skin Care Brands Unilever Philippines Philippines

Philippine Dermatological Society, Google Philippines

Stop Saying "NO", Experience the Power of "YES" with Your Child Friso Gold Universal McCann Malaysia JWT, Arachnid, Bridges PR & Events
When India Talked About Sex!! Durex Initiative India MTV
Best Engagement Strategy
Magnum Pleasure Store (GOLD WINNER) Magnum PHD
China .
Changing the way the nation search through their passion for food (SILVER WINNER) The Google app PHD Australia The Hallway, Shine Australia, Network Ten
Heineken Green Room Presents: The Transporter (BRONZE WINNER) Heineken Starcom MediaVest Group Singapore iris Worldwide
#LabanManny (Fight, Manny!) Rexona Unilever Philippines Philippines Activations Advertising, Mindshare Philippines, Media Command Center
Bring back the Taste of Home in the memories of Family Love Knorr Vizeum Hong Kong Limited Hong Kong Command N Media Ltd, Out of Tune Music
MasterCard Mother's Day 2015 MasterCard Carat Singapore Digital Arts Network, McCann
Omo Wechat Mother's Day Social Campaign OMO PHD China .
POSB NeighboursFirstSG - Your Neighbourhood. Redefined. POSB Havas Media Singapore Singapore Weave, Fixx Digital
Best Entertainment Platform
Kinder Joy Story Station (GOLD WINNER) Kinder Joy

OMD

India
.
Duracell Firies (SILVER WINNER) Duracell MediaCom Australia Endemol Australia, Network 10
World of Paddle Pop (BRONZE WINNER) Paddle Pop Ice Cream SapientNitro Singapore Unilever
Jockey Club Community Festival The Hong Kong Jockey Club PHD Hong Kong Hong Kong .
The forever home Purina MEC
Australia .
Times Square music room Times Square OMD Hong Kong Hong Kong .
Best Experiential Campaign
Mctollbooth (GOLD WINNER) McDonald's Leo Burnett Manila Philippines Starcom MediaVest Group
Eco Ganesha (SILVER WINNER) Surf Excel Mindshare India India Lokmat
Kit Kat Studio (BRONZE WINNER) Kit Kat Ensemble Australia .
Best Toy in The World UNICEF Starcom MediaVest Group Thailand .
Frequency to Frenzy Tesco Maxus
Malaysia Astro Radio, Astro TV
Magnum pleasure store Magnum PHD China
.
Times Square music room Times Square OMD Hong Kong Hong Kong .
Best Launch Campaign
#MyFamilyCan (GOLD WINNER) SPC Packaged Fruit and Vegetables

Leo Burnett Melbourne

Australia
.
Paper Planes: Helping a little Aussie film fly (SILVER WINNER) Roadshow Films OMD Melbourne Australia We Are Social
Ariel removed the stains of Social Inequality (BRONZE WINNER) Ariel
Mediacom India
Times of India, BBDO India
How giving Aussie filmmakers $3,000, 3 weeks and a Spectre x360 helped change the perception of HP laptops amongst Apple fanatics. HP Spectre x360 PHD
Australia
Genero.tv, Code, Edelmanm, Convert
LUX Sets Cities Abloom LUX
Unilever Philippines .
Mountain Dew Neonizes Malaysia to a record all-time high in sales!
Mountain Dew Carat Malaysia Malaysia Dentsu Malaysia
Say it with EmotiCokes Coca-Cola MediaCom Vietnam Vietnam Adtima, Vietnam
Westpac Get Cash Westpac MediaCom Australia DDB Australia, Facebook
Best Social Media Strategy
Foxtel Game of Thrones - Home of Thrones (SILVER WINNER) Showcase Mindshare Australia Nova, Foxtel, Twitter
Wanted:Chief sex officer (BRONZE WINNER) Durex Zenith Optimedia
China
.
#helloworldRELAY Helloworld OMD Australia
Holysmoke Agency, OMD, Adshel
Pamper your butt Andrex UM Rally Hong Kong .
Score with Data IBM
Mindshare India
.
Best Targeted Campaign
How KFC Won with China's Gamers (GOLD WINNER)

Kentucky Fried Chicken

Mindshare China
Tencent Interactive Entertainment Group
How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC's Hot and Cheezy Burger! (SILVER WINNER) KFC Universal McCann Malaysia Ensemble Worldwide, Google Malaysia, Rally Worldwide
iSync - Real Time UV (BRONZE WINNER) Transitions Lenses iProspect Singapore Singapore .
Dove Nourishing Chinese Sisterhood Dove
PHD
China
.
How HP convinced mums that it was okay to encourage their kids to spend MORE time in front of the computer screen… HP Stream PHD Australia Mamamia.com.au, Convert , The Precinct
L'Oreal Paris Men Expert Teams Up with Hydrapower Boy L'Oreal Paris
Mindshare China
Tencent
McDonald's Indahnya Ramadan McDonald's
OMD (M) Sdn Bhd Malaysia McDonald's Malaysia, Leo Burnett Malaysia
Nike - saving runners from death Nike Running Mindshare China .
Best Use of Content
How Telekom Malaysia gamified a TV ad to help those in need (GOLD WINNER) Telekom Malaysia (Corporate) Universal McCann Malaysia Rally Worldwide, Ingenuity
The forever home (SILVER WINNER) Purina MEC Australia
.
How HP used the voices of Aussie YouTubers to woo young female millennials (BRONZE WINNER) Multiple HP laptop devices PHD
Australia
Edelman
130th Anniversary Thematic
The Hong Kong Jockey Club PHD Hong Kong Hong Kong .
A Dim Jack "Hi-Jack" McDonald's OMD Hong Kong Hong Kong DDB Group Hong Kong, HKTV
Ariel removed the stains of Social Inequality Ariel
MediaCom India
Times of India, BBDO India
Lynx Dior's Men Lynx PHD
China
Edelman
Rise Beyond: converting 20m lifestyle youth into basketball fans Nike Basketball Mindshare China AKQA
Best Use of Digital Media
Suncorp Bank - Home Loans that Deliver (GOLD WINNER) Suncorp Group Starcom MediaVest Group Australia Adshel
How KFC Won with China's Gamers (SILVER WINNER) KFC
Mindshare China
Tencent Interactive Entertainment Group
3 Years of Making Professionals Fashionable Van Heusen Mindshare India LinkedIn, 22 Feet
Pedigree Feed the Good Pedigree Starcom MediaVest Group Australia Val Morgan Outdoor, The Marketing Shop Melbourne, Clemenger BBDO Melbourne
Unilever Eskinol Face The Day Eskinol Lowe Philippines Philippines .
Best Use of Mobile
Where Next? Let Heineken Lead You (GOLD WINNER) Heineken Mindshare Malaysia .
Ok Google. How do you change the search behaviour of the nation? (SILVER WINNER) The Google app PHD
Australia
The Hallway, Google AdWords, YouTube, Big Mobile, Blis Media, Fairfax, Inmobi, Mobile Embrace, Near, Snakk Media, Adshel, APN, InLink, JCDecaux, oOh! Media, QMS, MCN
Sunlight mobile campaign (BRONZE WINNER) Sunlight Mindshare Sri Lanka Unilever
Audi TT Launch Audi Hong Kong MediaCom Hong Kong
Qriously & Isobar
Everywhere TV: The Power of Real Time Marketing Tata Sky Maxus
India
Team TataSky, Team SmartMad, Team MadHouse , Team GroupM Connect
Intimacy via Hair Touch Rejoice MediaCom China
Social touch, Fleishman
Nike-Saving runners from death Nike Running Mindshare China
.
When India Talked About Sex!! Durex Initiative India MTV
Best Use of Video
How we used programmatic to develop video content and reach Millennials, resulting in the best performing KFC burger in ages. (GOLD WINNER) KFC
Universal McCann Malaysia Ensemble Worldwide, Google Malaysia, Rally Worldwide
How Telekom Malaysia gamified a TV ad to help those in need (SILVER WINNER) Telekom Malaysia (Corporate) Universal McCann Malaysia Rally Worldwide, Ingenuity
The Magic of Bubbles (BRONZE WINNER) Johnson's baby Initiative Thailand Q Advertising, Interaction Design Studio
Breaking Stereotypes about Indian Women Nihar Jasmine Madison Media India Times of India, BBDO India
Kit Kat LOL Breaks Kit Kat
MEC
Australia
TCO, JWT
Little Apple - Global Digital Campaign Little Apple Prodigee Media Sdn Bhd Malaysia YouTube, Youku-Tudou
Omo Wechat Mother's Day Social Campaign OMO
PHD
China
.
Westpac Get Cash Westpac MediaCom Australia DDB Australia, Facebook
Consumer Research Award
Tata AIG (GOLD WINNER) Tata AIG Resultrix India
.
The Secret to Blockbuster Horror Movies? Agency's GSF Funnel (SILVER WINNER) Annabelle Carat Malaysia Malaysia iProspect Malaysia - Performance Marketing Agency
Pamper your butt Andrex UM Rally Hong Kong .
Psychoinformatica - Data science meets psychological insights to uncover 50% new TG in a saturated market! Agency Research Maxus India India .
Share a Coke; Share a Drama Coca-Cola
Starcom MediaVest Group China .
Unleashing the Power of Programmatic Buying with Big Data DBS Bank (Hong Kong) Limited MEC Hong Kong Hong Kong .
The Creative Use of Media Award
Mctollbooth (GOLD WINNER) McDonald's
Leo Burnett Manila Philippines
Starcom Mediavest Group
Marvel's Ant-Man: Heroes Don't Get Any Bigger (SILVER WINNER) Walt Disney / Marvel Mindshare
Singapore
Clear Channel Singapore
Do You Know the Best Time to Sample Fragrances? Enchanteur Carat Malaysia Malaysia Ignite, Redberry Ambient
Helping 2.7m kids be like Mike Jordan
Mindshare China AKQA China, Wieden & Kennedy China
How Wonda Owned A Day Wonda Coffee Carat Malaysia Malaysia Dentsu
Pedigree Feed the Good Pedigree Starcom MediaVest Group Australia
Val Morgan Outdoor, The Marketing Shop Melbourne, Clemenger BBDO Melbourne
Say it with EmotiCokes Coca-Cola MediaCom Vietnam Vietnam
Adtima, Vietnam
This World Heart Day, take time out to Protect Her Heart Saffola Life Madison Media India
.
The Effectiveness Award
Ariel removed the stains of Social Inequality (GOLD WINNER) Ariel MediaCom India Times of India, BBDO India
Kissanpur - Where Experiences Happen (SILVER WINNER) Kissan Tomato Ketchup Mindshare India India
.
Turning nothing time into shopping time (BRONZE WINNER) PayPal Havas Media Australia Australia .
How KFC Won with China's Gamers KFC
Mindshare China
Tencent Interactive Entertainment Group
L'Oreal Puts Cannes in the Hands of Women L'Oreal Paris Mindshare China Tencent
Mctollbooth McDonald's
Leo Burnett Manila Philippines Starcom Mediavest Group
Unilever Eskinol Face The Day Eskinol
Lowe Philippines Philippines .
The Smart Use of Data Award
Suncorp Bank - Home Loans that Deliver (GOLD WINNER) Suncorp Group Starcom MediaVest Group Australia
Adshel
How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC's Hot and Cheezy Burger! (SILVER WINNER) KFC
Universal McCann Malaysia Ensemble Worldwide, Google Malaysia, Rally Worldwide
Synapse: the Bellwether for Social TV in India Agency Research Maxus India India
.
Unleashing the Power of Programmatic Buying with Big Data DBS Bank (Hong Kong) Limited MEC Hong Kong Hong Kong .
The Utility/Public Service Award
This World Heart Day, take time out to Protect Her Heart (GOLD WINNER) Saffola Life Madison Media India
.
Eco Ganesha (SILVER WINNER) Surf Excel Mindshare India India Lokmat
Virgin Mobile and R U OK? Putting the voice back in to meaningful conversations. (BRONZE WINNER) Virgin Mobile Starcom MediaVest Group Australia Havas Worldwide Australia, One Green Bean
Acts of Inspiration Clinic Plus Shampoo Mindshare India India .
Dettol ignites 'The Cleanliness Revolution' in India Dettol Initiative India NDTV, Facebook
P&G Shiksha Procter & Gamble India FoxyMoron India
Leo Burnett, DeVries, Mediacom, Kwan, Encompass, Leo Burnett events
The Living Room Museum Times Square OMD Hong Kong Hong Kong .
Twitter Live Marketing Award
When Google Maps went beyond giving directions to people. It unlocked a treasure. Thanks to Lay's (GOLD WINNER)
Lay's PepsiCo Mindshare India India
Pepsi's Preemptive Strike on Social Media (SILVER WINNER)
Pepsi PepsiCo Mindshare India India
McDonald's Beat The Mayweather (BRONZE WINNER)
McDonald's
Golden Arches Development Corporation Leo Burnett Manila
Philippines
#MyFamilyCan SPC Packaged Fruit and Vegetables

SPC Ardmona

Leo Burnett Melbourne
Australia
Maybelline New York - #ColorShowOff Maybelline New York L'Oréal India FoxyMoron India
Raya Cantik Bergaya (Beautiful Raya Style) L'Oréal Campaign L'Oréal Paris, Maybelline, Garnier L'Oréal Lion & Lion Digital Malaysia
Malaysia
Tweetheart Multibrand Hindustan Unilever limited PHD India India

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