Awards Categories


Campaigns can be entered if they have been implemented locally, regionally or globally and between 1 September 2012 and 31 August 2013.

The Festival of Media Asia Pacific Awards is now closed for entries.

 

>> Download the full list of categories

>> Check out last year's winners for inspiration on how to write your winning entry


*NEW*
Best Launch Campaign

The winner in this category will be the campaign that demonstrates the most successful strategy for the launch of a new product, service or brand, or the re-launch of an existing product/service. Judges will be looking for an understanding of the target audience and marketplace. It will also show the use of a cutting-edge media strategy that created standout in the market in order to generate the buzz required to successfully launch or re-launch a product, service or brand.

*NEW*
Consumer Research Award

This category recognises the best examples of research-based insight in Asia, whether this is consumer insight, futures-based insight, a media insight, or a combination of all three. Entries are open to research bureaus, media monitoring firms, agencies, media owners, associations and even technologists, as long as the impact of research on the campaign strategy is clear. The winning entry must demonstrate that insight has contributed the most to planning strategy or the level of market understanding. This category will be judged on the insight; the method for collecting the research; the application of the insight, and finally the contribution of the insight to the media campaign.

*NEW*
The Data Innovation Award

The Data Innovation Award reflects the achievements of effectively reaching consumers in their increasingly digital lives, which has fuelled programmatic buying, marketing through site targeting and dynamic creative optimisation for instance. The winning entry should demonstrate the smart use of data which has ultimately improved results, as evidenced by metrics such as web conversions, increases in the average order value, a reduction in online CPA or increase in ROI. Pre and post campaign stats will be another useful benchmark for  judges.

Best Digitally Integrated Campaign

Interact: This category is seeking entries that have understood and integrated themselves into the digital landscape. It covers all digital media, from web, mobile, IPTV, gaming and search through to affiliate marketing and is looking for great examples of interaction using digital media's unique properties.

Best Use of Mobile

Innovative use of the mobile channel to reach and engage consumers is key in this category. Any form of mobile media will be considered, including mobile Apps, .mobi sites, mobile content or any form of mobile advertising, provided they show how the advertiser has used mobile in a creative and engaging way to obtain great results on clear objectives.

Best Engagement Strategy

Recognising the campaign that can demonstrate the most successful engagement showing tangible target audience related results. This category can include a campaign on any media channel that can prove the engagement created at the heart of the strategy - the Jury will place a greater emphasis on audience related results for entries in this category and will be looking for proof of engagement through metrics such as 'time spent with brand', 'number of interactions with the brand', 'number of downloads', 'number of comments' and so on.

Best Social Media Strategy

This category rewards innovative use of social media. The winning campaign should be able to demonstrate great results. Entries will be judged on the creative use of social platforms and a sound understanding of online consumer behaviour. Judges will be looking for examples of fantastic consumer driven campaigns, community building, targeting, engagement and conversational marketing strategies.

Best Communications Strategy

This category celebrates brands that demonstrate clear consumer insight and through the development of a brilliant strategy and precise execution, communicate effectively and engage the target audience.

Best Contribution to a Campaign by a Media Owner

This category recognises the efforts of media owners in their work with advertiser clients to connect with their audiences. Judges are looking for creative application of ideas and innovative strategies. Entries will be judged on the level of creative thinking, consumer insight, and success for the client. The winning campaign could be a multi-platform strategy or a single marketing execution, but above all must be clear on the media owner's contribution to the campaign. Entries for this category must be submitted by media owners only.

Best Entertainment Platform

Entertain: This category recognises the power of a great communications platform (traditional and emerging) and the thinking required to maximise its value. Core to the creation of a successful platform is the ability to entertain the consumer in order to retain attention and achieve longevity in its connection.

Best Event/Experiential Campaign

This category recognises brands that deliver an experiential campaign for consumers via events, stunt advertising, guerrilla marketing, projections, roadshows or through sponsorship of an existing property. The experiential campaign will be physical in its core, but can have virtual angles around it.

The Retail Award

This category recognises brands that deliver creative and effective retail activation, closing the loop between promotion and purchase. It can include in-store activation, e-commerce, shopper marketing and retail activation/pop ups, promotional packaging, displays or point of purchase materials.

Best Targeted Campaign

This category rewards campaigns that have identified and reached specific audiences. This includes all demographics, from youth to silver surfers and also includes specific target groups (ranging from pet owners, through to ice cream lovers). Any campaign that can be proven to target a specific audience will be considered.

Best Use of Content

This category is searching for any campaign that has used creation of content as part of its strategy. This includes everything from ad-funded TV deals, branded music projects to 'native' advertising campaigns such as sponsored stories, featured videos and messages via social media. Judges will also be looking for innovative creation of intellectual property (IP) and also examples of how this IP is leveraged - whether through licensing and rights selling or through engagement in social media as evidenced by shares, likes or other engagement metrics.

Best Use of Technology

Awarded to the campaign that is seen to exploit technology to its full potential in the marketing world. The winning campaign will be able to demonstrate a good brand/technology fit and show innovation in the use of the technology to reach an audience. This category is open to any existing media channel, and any new one created by the use of the technology. Judges will be focusing on the innovative nature of the technology and how it has been applied to a marketing challenge.

The Creative Use of Media Award

This category rewards the innovative use of media, whether based on the channel, placement or format. It is seeking examples of brands using media to create cut through. Judges will be looking for the best examples of guerrilla, ambient and stunt based marketing. They will not be looking for the use of new technology per se, but will reward the interesting use of digital technologies.

The Effectiveness Award

This category will reward the campaign that achieved the most against its stated sales targets. It will focus on effectiveness of a campaign above all other considerations - the results section of the entry will account for 40% of the Jury's scores. All entries must include figures showing the campaign's direct impact on sales. Other ROI metrics will only be considered if sales figures are also supplied.

The Utility/Public Service Award

This category is about delivering benefit to the consumer - be it a utility, service, or product that meets a public need, whether it is allied to a charitable cause or not. This could include branded apps, an event or outdoor media for example. In particular judges will be looking at how the activation has generated tangible results for the brand such as sales, enhancement of brand perception or consumer predilection to purchase.

Non-entering categories:

Campaign of the Year
Agency of the Year
Agency Network of the Year

Guinness World Records Award

Record-Breaking Brand of the Year

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