Festival of Media Asia Pacific Awards 2015

Congratulations to our 2015 shortlisted entrants.

The Festival of Media Asia Pacific Awards is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region.

We are delighted to announce the Awards shortlist for 2015.

Download the Awards shortlist here>>

The winners will be announced at the Awards Gala Dinner Ceremony on Tuesday 24 March 2015 at the Capella hotel, Singapore.

Campaign

Brand

Entering Company

Regions/
Countries

*NEW Best Content Creation Award
2015 IKEA Catalogue Launch Campaign IKEA BBH Asia Pacific Singapore
Anmum: Taste Worth Sharing Anmum MediaCom Hong Kong
Axe University Axe Mindshare Indonesia
Challenge the Halloween Norm: Scream Hong Kong Disneyland Mindshare Hong Kong
FIND YOUR REASON TO SMILE ZHONGHUA PHD China
Meal times at home are more enjoyable with Coca-Cola Coca-Cola MediaCom Malaysia
Optus Prepaid Optus Pre Paid Starcom Mediavest Group Australia
Pogimatters Vaseline Men Movent Inc Philippines
Pregnancy Institute: How Nestle is Winning with Young Mothers in China Nestle NAN HA Infant Milk Powder Mindshare China
Reel Deal Just Car Insurance Starcom Mediavest Group Australia
Tefal Soulmate TEFAL Mindshare Thailand
*NEW Best Use of Video
Challenge the Halloween Norm: Scream Hong Kong Disneyland Mindshare Hong Kong
Dove #IamBeautiful Movement Dove Philippines BRIDGES @ COM Philippines
Google Mo lang Google Search DM9 JAYMESYFU Philippines
KFC's Drone of Love QSR Brands UM Malaysia
Love in 8 seconds Cornetto PHD China
Nike Last Game Nike Football Mindshare China
Scandal Shave Gillette MediaCom China
The Mahn Song Old Spice MediaCom Australia & Hausmann Communications Australia
Best Communications Strategy
Anchorman 2 : From Cult to Cultural Icon Anchorman 2 MEC Australia
Bottled Walkman Sony Consumer Electronics FCB Media New Zealand
Coke gets Youths to Snap and #sharemycokelah with Manglish Cans Coca-Cola MediaCom Malaysia
Heineken: Open Your City Heineken ZenithOptimedia Australia
Lace It Up Youth OFF The Streets Mindshare Australia
PENNY THE PIRATE LUXOTTICA OMD Australia
PO49: The media movement that changed the role of women in Indian elections Tata Tea Gold Maxus India
The Kiss Debate Gillette MediaCom Australia
The Most Exciting SEM Case Study You Will Ever Read or "KFC's Beef-Up" Kentucky Fried Chicken Mindshare China
Time of My Life Apia Starcom Mediavest Group Australia
Virgin Mobile Game of Phones Virgin Mobile Australia Starcom Mediavest Group Australia
Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families Wall's Mindshare Malaysia
Best Engagement Strategy
Downy- Rekindling The Passion Procter & Gamble
MediaCom
Indonesia
Lace It Up
Youth OFF The Streets

Mindshare

Australia
The creation of a new touchpoint makes savings personal
TC Bank
ZenithOptimedia
Taiwan
Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families
Wall's
Mindshare
Malaysia
Best Entertainment Platform
Cream Silk Hair Sonata Cream Silk BRIDGES @ COM Philippines
Devious Maid Gets Busted: Launch of Devious Maids Season 1
NBC Universal Australia
MediaCom
Australia
Home Circus
Unilever
Mindshare
Vietnam
How HP ignited the love of Millennials with what Millennials love Hewlett-Packard PHD Australia
Spider Communication Movie / Film Distribution UM Japan
Tag-meister Jägermeister UM Australia
The Kiss Debate Gillette MediaCom Australia
Time of My Life Apia Starcom Mediavest Group Australia
Best Experiential Campaign
Gillette Social Experiment
Gillette
Mediacom
India
Red Bull Soapbox Race brings its comedy of crashes to Taiwan
Red Bull
Initiative
Taiwan
Sideliner
Samsung
Starcom Mediavest Group
Australia
Virgin Mobile Game of Phones
Virgin Mobile Australia
Starcom Mediavest Group
Australia
Your Future Is Not Pretty
Queensland Government
MediaCom Australia and Play Communications
Australia
Best Launch Campaign
2015 IKEA Catalogue Launch Campaign
IKEA
BBH Asia Pacific
Singapore
Downy- Rekindling The Passion
Procter & Gamble
MediaCom
Indonesia
Pop to Popism
Art Gallery of NSW
UM
Australia
Ready When You Are
Xbox One
Carat
China
Red Bull Soapbox Race brings its comedy of crashes to Taiwan
Red Bull
Initiative
Taiwan
Stealing A Mango To Steal Share of Voice
Nando's
Match Media
Australia
The Namesake

Dove

Mindshare India
The Wonders of Pink & Black Magnum Think.Web Indonesia
This World Heart Day take the first step towards Her heart health Saffola Life Madison India India
Turning HK into the biggest McDonald's monopoly gameboard McDonald's OMD Hong Kong
Best Social Media Strategy
#SPCSunday SPC Ardmona Leo Burnett Australia
Bring Down The King Soho OMD
New Zealand
Busting Chinese Whisper
Wyeth Nutrition
OMD
Hong Kong
Jetz "Galau" Tweetagram
Jetz
Havas Media Group
Indonesia
Letters for the Future
AIA
Starcom MediaVest Group
Malaysia
Samsung Dream Exchange
Samsung
Starcom Mediavest Group
Singapore
Tag-meister
Jägermeister
UM
Australia
Tefal Soulmate TEFAL Mindshare Thailand
The Mango That Got A Nation Talking (& Meme-ing) Nando's Match Media Australia
Best Targeted Campaign
Bonningtons Flu Tracker
Aspen Pharmacare
Bohemia
Australia
PENNY THE PIRATE
LUXOTTICA
OMD
Australia
The Bank Job
Brothers in Arms
FCB Media
New Zealand
TinnyVision
NZ Transport Agency
OMD
New Zealand
Virgin Mobile Game of Phones
Virgin Mobile Australia
Starcom Mediavest Group
Australia
Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families
Wall's
Mindshare
Malaysia
Weather Adaptive Ads
Lifebuoy
Mindshare
Indonesia
Best Use of Content
2015 IKEA Catalogue Launch Campaign
IKEA BBH Asia Pacific Singapore
Day Job Defence Force Recruitment Ensemble Australia Australia
Delivering Indian Election like never before Microsoft LodestarUM India
FIND YOUR REASON TO SMILE
ZHONGHUA
PHD
China
Kids' Fasting Companion 30 days from Dawn to Dusk Friesland Campina UM Malaysia
Lights.Camera. Garnier PureActive Garnier PureActive India FoxyMoron Media Solutions India
Love in 8 seconds Cornetto PHD China
Optus Prepaid Optus Pre Paid Starcom Mediavest Group Australia
Reel Deal Just Car Insurance Starcom Mediavest Group Australia
The Mahn Song Old Spice MediaCom Australia
Tui Plumber Tui Spark phd Group New Zealand
Best Use of Digital Media
A message from your future baby
Wyeth Nutrition
OMD
Hong Kong
Digitalizing Direct Mail
IKEA
Match Media
Australia
Dynamo's Dynamic Data
Dynamo
MEC
Australia
Letters for the Future
AIA Starcom MediaVest Group
Malaysia
LISTERINE: FROM HEART TO MOUTH LISTERINE IPG Advertising Thailand
Love in 8 seconds Cornetto PHD China
Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families Wall's Mindshare Malaysia
Best Use of Mobile
Happier Mornings with McDonald's Surprise Alarm
McDonald's
OMD
Singapore
KIA GAME ON
KIA Motors
MNET MOBILE
Australia
Mobilizing Consumers To Engage With Direct Mail
IKEA

Match Media

Australia
Oreo "Play Together" Creates Moments of Connection in China Oreo Carat China
RUN NAVI Puma
Beacon/Leo Burnett Tokyo Japan
Spider Communication Movie / Film Distribution UM Japan
The Big Adventure
NETWORK SEVEN MNET MOBILE
Australia
Where Next
Heart of the City OMD New Zealand
Consumer Research Award
Coca-Cola World's Cup Campaign
Coca-Cola
LodestarUM India
Dell Japan Tablet (Venue Pro) lead gen campaign
Dell Japan Tablet Venue Pro
MediaCom Japan
Gastro Stop - Uniting Media and Creative via a Research Insight Aspen Pharmacare Bohemia Australia
Measuring the real value of social media
Optus
Starcom Mediavest Group Australia
The Belongingness Model for Social Consumers
Sprite
LodestarUM India
The Creative Use of Media Award
DOUBLEMINT "THE PACK THAT CONNECTS"
DOUBLEMINT Starcom Mediavest Group
China
Stealing A Mango To Steal Share of Voice Match Media Match Media Australia
TinnyVision NZ Transport Agency OMD New Zealand
Virgin Mobile Game of Phones Virgin Mobile Australia Starcom Mediavest Group Australia
The Effectiveness Award
2015 IKEA Catalogue Launch Campaign
IKEA
BBH Asia Pacific Singapore
Bottled Walkman Sony Consumer Electronics FCB Media New Zealand
Lace It Up Youth OFF The Streets Mindshare Australia
LICE NEGATIVE TO LIFE POSITIVE - A media insight that challenged a taboo Mediker Madison India India
PENNY THE PIRATE LUXOTTICA OMD Australia
Saya sa Surfiesta Surf Strategic Works Philippines
Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families
Wall's
Mindshare
Malaysia
The Smart Use of Data Award
Bonningtons Flu Tracker Aspen Pharmacare Bohemia Australia
Etihad Airways- Driving up revenues through data-led display marketing Etihad Airways Vizury Interactive India
Finding Intel Qualified Prospects in real time Intel OMD China
Mitsubishi Motors : Revolutionary Road Mitsubishi Motors MEC Australia
The Most Exciting SEM Case Study You Will Ever Read or "KFC's Beef-Up" Kentucky Fried Chicken Mindshare China
The Power of pre-targeting: Making the first Impression Count Vodafone Australia Bohemia Australia
Where Next Heart of the City OMD New Zealand
The Utility/Public Service Award
How Coca-Cola spread hope and happiness Coca-Cola LodestarUM India
Man Therapy Beyond Blue MediaCom Australia
PO49: The media movement that changed the role of women in Indian elections Tata Tea Gold Maxus India
The Bank Job Brothers in Arms FCB Media New Zealand
This World Heart Day take the first step towards Her heart health Saffola Life Madison India India

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"I had a fantastic time at The Festival - found the content really interesting, a great networking opportunity and I learnt a lot about the industry in Asia."
Laura Green-Wilkinson, senior communications manager EMEA, Mccann

"The Festival of Media Asia, event was a hit! We now know where to go to meet with switched-on agency people in APAC each year"
Nick Wiggin, head of Advertising, Global, Huawei Device Co., Ltd


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