Festival of Media Asia Pacific Awards 2015

The Festival of Media Asia Pacific Awards is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region.

Congratulations to all the winners and a huge well done to the shortlisted entrants.

Grand Prix 2015 Winners

Campaign of the Year - Penny the Pirate

Agency of the Year - Starcom MediaVest Group Australia

Agency Network of the Year - Starcom MediaVest Group

Download the Awards shortlist and winners list here>>

Campaign

Brand

Entering Company

Regions/
Countries

Other Credits

*NEW Best Content Creation Award
2015 IKEA Catalogue Launch Campaign (GOLD WINNER) IKEA BBH Asia Pacific Singapore Freeflow Productions Pte Ltd, Nemesis Pictures, Construct Digital
Reel Deal (SILVER WINNER) Just Car Insurance Starcom Mediavest Group Australia .
Tefal Soulmate (BRONZE WINNER) TEFAL Mindshare Thailand .
Anmum: Taste Worth Sharing Anmum MediaCom Hong Kong DDB Group Hong Kong
Axe University Axe Mindshare Indonesia .
Challenge the Halloween Norm: Scream Hong Kong Disneyland Mindshare Hong Kong .
FIND YOUR REASON TO SMILE ZHONGHUA PHD China .
Meal times at home are more enjoyable with Coca-Cola Coca-Cola MediaCom Malaysia Media Prima, The New Straits Times Press (M) Berhad
Optus Prepaid Optus Pre Paid Starcom Mediavest Group Australia .
Pogimatters Vaseline Men Movent Inc Philippines .
Pregnancy Institute: How Nestle is Winning with Young Mothers in China Nestle NAN HA Infant Milk Powder Mindshare China .
*NEW Best Use of Video
Love in 8 seconds (GOLD WINNER) Cornetto PHD China MINIMAX TAIWAN
Google Mo lang (SILVER WINNER)
Google Search DM9 JAYMESYFU Philippines .
Nike Last Game (BRONZE WINNER)
Nike Football Mindshare China .
Challenge the Halloween Norm: Scream Hong Kong Disneyland Mindshare Hong Kong .
Dove #IamBeautiful Movement Dove Philippines BRIDGES @ COM Philippines Bridges @ Com1DMG
KFC's Drone of Love QSR Brands UM Malaysia .
Scandal Shave Gillette MediaCom China .
The Mahn Song Old Spice MediaCom Australia Australia Present Company Australia, Hausmann Communications
Best Communications Strategy
PENNY THE PIRATE (GOLD WINNER) LUXOTTICA OMD Australia M2M Austrlia
The Most Exciting SEM Case Study You Will Ever Read or "KFC's Beef-Up" (SILVER WINNER) Kentucky Fried Chicken Mindshare China .
Time of My Life (BRONZE WINNER) Apia Starcom Mediavest Group Australia .
Anchorman 2 : From Cult to Cultural Icon Anchorman 2 MEC Australia The Paramount Team, MEC Sydney
Bottled Walkman Sony Consumer Electronics FCB Media New Zealand .
Coke gets Youths to Snap and #sharemycokelah with Manglish Cans Coca-Cola MediaCom Malaysia The New Straits Times Press, Kinetic
Heineken: Open Your City Heineken ZenithOptimedia Australia Momentum Worldwide, Holler, Uber, Timeout
Lace It Up Youth OFF The Streets Mindshare Australia .
PO49: The media movement that changed the role of women in Indian elections Tata Tea Gold Maxus India .
The Kiss Debate Gillette MediaCom Australia .
Virgin Mobile Game of Phones Virgin Mobile Australia Starcom Mediavest Group Australia Havas Worldwide Australia, One Green Bean
Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families Wall's Mindshare Malaysia .
Best Engagement Strategy
The creation of a new touchpoint makes savings personal (GOLD WINNER)
TC Bank
ZenithOptimedia
Taiwan .
Downy- Rekindling The Passion (SILVER WINNER)
Procter & Gamble
MediaCom
Indonesia
LAL Indonesia, Proximity Indonesia
Lace It Up
Youth OFF The Streets

Mindshare

Australia
.
Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families
Wall's
Mindshare
Malaysia
.
Best Entertainment Platform
How HP ignited the love of Millennials with what Millennials love (GOLD WINNER)
Hewlett-Packard PHD Australia .
Tag-meister (SILVER WINNER) Jägermeister UM Australia SOCiETY
Home Circus (BRONZE WINNER)
Unilever
Mindshare
Vietnam
Ogilvy Vietnam
Cream Silk Hair Sonata Cream Silk BRIDGES @ COM Philippines .
Devious Maid Gets Busted: Launch of Devious Maids Season 1
NBC Universal Australia
MediaCom
Australia .
Spider Communication Movie / Film Distribution UM Japan .
The Kiss Debate Gillette MediaCom Australia .
Time of My Life Apia Starcom Mediavest Group Australia .
Best Experiential Campaign
Your Future Is Not Pretty (GOLD WINNER)
Queensland Government

MediaCom Australia

Australia
MediaCom Beyond Advertising, Play Communications
Sideliner (SILVER WINNER)
Samsung
Starcom Mediavest Group
Australia
Traffik
Virgin Mobile Game of Phones (BRONZE WINNER)
Virgin Mobile Australia
Starcom Mediavest Group
Australia
Havas Worldwide Australia, One Green Bean
Gillette Social Experiment
Gillette
Mediacom
India
.
Red Bull Soapbox Race brings its comedy of crashes to Taiwan
Red Bull
Initiative
Taiwan .
Best Launch Campaign
Stealing A Mango To Steal Share of Voice (GOLD WINNER)
Nando's
Match Media
Australia
Banjo
2015 IKEA Catalogue Launch Campaign (SILVER WINNER)
IKEA
BBH Asia Pacific
Singapore
Freeflow Productions Pte Ltd, Nemesis Pictures, Construct Digital
This World Heart Day take the first step towards Her heart health (BRONZE WINNER Saffola Life Madison India India .
Downy- Rekindling The Passion
Procter & Gamble
MediaCom
Indonesia
LAL Indonesia, Proximity Indonesia
Pop to Popism
Art Gallery of NSW
UM
Australia
.
Ready When You Are
Xbox One
Carat
China
.
Red Bull Soapbox Race brings its comedy of crashes to Taiwan
Red Bull
Initiative
Taiwan
.
The Namesake

Dove

Mindshare India .
The Wonders of Pink & Black Magnum Think.Web Indonesia .
Turning HK into the biggest McDonald's monopoly gameboard McDonald's OMD Hong Kong .
Best Social Media Strategy
The Mango That Got A Nation Talking (& Meme-ing) (GOLD WINNER)
Nando's Match Media Australia Banjo
#SPCSunday (SILVER WINNER) SPC Ardmona Leo Burnett Australia .
Tag-meister (BRONZE WINNER)
Jägermeister
UM
Australia
SOCiETY
Bring Down The King Soho OMD
New Zealand
DDB New Zealand
Busting Chinese Whisper
Wyeth Nutrition
OMD
Hong Kong
Wunderman
Jetz "Galau" Tweetagram
Jetz
Havas Media Group
Indonesia
.
Letters for the Future
AIA
Starcom MediaVest Group
Malaysia
LiquidThread, Malaysia
Samsung Dream Exchange
Samsung
Starcom Mediavest Group
Singapore
.
Tefal Soulmate TEFAL Mindshare Thailand .
Best Targeted Campaign
PENNY THE PIRATE (GOLD WINNER)
LUXOTTICA
OMD
Australia
M2M Australia
The Bank Job (SILVER WINNER)
Brothers in Arms
FCB Media
New Zealand
.
Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families (BRONZE WINNER)
Wall's
Mindshare
Malaysia
.
Bonningtons Flu Tracker
Aspen Pharmacare
Bohemia
Australia
.
TinnyVision
NZ Transport Agency
OMD
New Zealand
Clemenger BBDO, Curious Films
Virgin Mobile Game of Phones
Virgin Mobile Australia
Starcom Mediavest Group
Australia
Havas Worldwide Australia, One Green Bean
Weather Adaptive Ads
Lifebuoy
Mindshare
Indonesia
.
Best Use of Content
Kids' Fasting Companion 30 days from Dawn to Dusk (GOLD WINNER)
Friesland Campina UM Malaysia .
Day Job (SILVER WINNER) Defence Force Recruitment Ensemble Australia Australia .
2015 IKEA Catalogue Launch Campaign (BRONZE WINNER)
IKEA BBH Asia Pacific Singapore
Freeflow Productions Pte Ltd, Nemesis Pictures, Construct Digital
Delivering Indian Election like never before Microsoft LodestarUM India IBN News Network
FIND YOUR REASON TO SMILE
ZHONGHUA
PHD
China
.
Lights.Camera. Garnier PureActive Garnier PureActive India FoxyMoron Media Solutions India .
Love in 8 seconds Cornetto PHD China MINIMAX TAIWAN
Optus Prepaid Optus Pre Paid Starcom Mediavest Group Australia .
Reel Deal Just Car Insurance Starcom Mediavest Group Australia .
The Mahn Song Old Spice MediaCom Australia Present Company Australia, Hausmann Communications
Tui Plumber Tui Spark phd Group New Zealand PHDiQ, Spark PHD, Saatchi NZ
Best Use of Digital Media
Dynamo's Dynamic Data (GOLD WINNER)
Dynamo
MEC
Australia MCreate, Sizmek
Digitalizing Direct Mail (SILVER WINNER)
IKEA
Match Media
Australia
.
Love in 8 seconds (BRONZE WINNER) Cornetto PHD China MINIMAX TAIWAN
A message from your future baby
Wyeth Nutrition
OMD
Hong Kong
Wunderman
Letters for the Future
AIA Starcom MediaVest Group
Malaysia
LiquidThread, Malaysia: Asreena Ramdan, Starcom MediaVest Group, Malaysia: Amira Ashruf, SzeLing How, Andrea Samuel, KuanChuen Tan
LISTERINE: FROM HEART TO MOUTH LISTERINE IPG Advertising Thailand JWT Thailand, TGA
Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families Wall's Mindshare Malaysia .
Best Use of Mobile
Oreo "Play Together" Creates Moments of Connection in China (GOLD WINNER) Oreo Carat China .
The Big Adventure (SILVER WINNER)
NETWORK SEVEN MNET MOBILE
Australia Mnet Mobile, Network Seven
Happier Mornings with McDonald's Surprise Alarm
McDonald's
OMD
Singapore
.
KIA GAME ON
KIA Motors
MNET MOBILE
Australia
Initiative Australia, Innocean Australia
Mobilizing Consumers To Engage With Direct Mail
IKEA

Match Media

Australia .
RUN NAVI Puma
Beacon/Leo Burnett Tokyo Japan BIRDMAN, FUTUREK
Spider Communication Movie / Film Distribution UM Japan
.
Where Next
Heart of the City OMD New Zealand .
Consumer Research Award
Measuring the real value of social media (GOLD WINNER)
Optus
Starcom Mediavest Group Australia .
Gastro Stop - Uniting Media and Creative via a Research Insight (SILVER WINNER)
Aspen Pharmacare Bohemia Australia Ogilvy CommonHealth, Limehouse Creative, Think Strategy, Veriditas Research
Coca-Cola World's Cup Campaign
Coca-Cola
LodestarUM India .
Dell Japan Tablet (Venue Pro) lead gen campaign
Dell Japan Tablet Venue Pro
MediaCom Japan .
The Belongingness Model for Social Consumers
Sprite
LodestarUM India
.
The Creative Use of Media Award
TinnyVision (GOLD WINNER) NZ Transport Agency OMD New Zealand Clemenger BBDO, Curious Films
DOUBLEMINT "THE PACK THAT CONNECTS" (SILVER WINNER)
DOUBLEMINT Starcom Mediavest Group
China
Proximity China
Virgin Mobile Game of Phones (BRONZE WINNER) Virgin Mobile Australia Starcom Mediavest Group Australia Havas Worldwide Australia, One Green Bean
Stealing A Mango To Steal Share of Voice Match Media Match Media Australia Banjo
The Effectiveness Award
PENNY THE PIRATE (GOLD WINNER) LUXOTTICA OMD Australia M2M Australia
Bottled Walkman (SILVER WINNER)
Sony Consumer Electronics FCB Media New Zealand .
Saya sa Surfiesta (BRONZE WINNER) Surf Strategic Works Philippines .
2015 IKEA Catalogue Launch Campaign
IKEA
BBH Asia Pacific Singapore
Freeflow Productions Pte Ltd, Nemesis Pictures, Construct Digital
Lace It Up Youth OFF The Streets Mindshare Australia .
LICE NEGATIVE TO LIFE POSITIVE - A media insight that challenged a taboo Mediker Madison India India .
Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families
Wall's
Mindshare
Malaysia
.
The Smart Use of Data Award
Bonningtons Flu Tracker (GOLD WINNER) Aspen Pharmacare Bohemia Australia .
Etihad Airways- Driving up revenues through data-led display marketing (SILVER WINNER)
Etihad Airways Vizury Interactive India .
Mitsubishi Motors : Revolutionary Road (BRONZE WINNER)
Mitsubishi Motors MEC Australia .
Finding Intel Qualified Prospects in real time Intel OMD China .
The Most Exciting SEM Case Study You Will Ever Read or "KFC's Beef-Up" Kentucky Fried Chicken Mindshare China .
The Power of pre-targeting: Making the first Impression Count Vodafone Australia Bohemia Australia .
Where Next Heart of the City OMD New Zealand .
The Utility/Public Service Award
This World Heart Day take the first step towards Her heart health (GOLD WINNER) Saffola Life Madison India India .
PO49: The media movement that changed the role of women in Indian elections (SILVER WINNER) Tata Tea Gold Maxus India .
Man Therapy (BRONZE WINNER)
Beyond Blue MediaCom Australia .
How Coca-Cola spread hope and happiness Coca-Cola LodestarUM India .
The Bank Job Brothers in Arms FCB Media New Zealand .

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