Shortlist and Winners 2014

Congratulations to all the winners!

The winners of the Festival of Media Asia Pacific Awards 2014 were announced on Tuesday 18 March at a prestigious Awards Gala Dinner, at the luxurious Capella Singapore.   

Campaign of the Year:
Driving Dogs - FCB Media

Agency Network of the Year:
MediaCom

Agency of the Year:
UM Australia

Entering company

Campaign

Country

Brand

Other credits

Best Communications Strategy

MediaCom
(WINNER)

Shave Or Crave

India

Gillette India Ltd

BBDO India, Webber India, Compass India, Interface

FCB Media
(Highly Commended)

Driving Dogs

New Zealand

SPCA / MINI

.

MediaCom

Soldier For Women

India

Gillette India Ltd

BBDO India, Webber India, Compass India, Interface, CNN IBN , Times Now, Times of India, Radio Mirchi, Times OOH

UM Australia

Fast Front Pages

Australia

News Corp Australia Metro Mastheads

.

UM Australia

Lambnesia

Australia

Lamb

BMF, Hausman, Facebook, Southern Cross Austereo

Best Contribution to a Campaign by a Media Owner

Yahoo Hong Kong Limited (WINNER)

HSBC Credit Card - Red Hot Dine & Fly

Hong Kong

Hong Kong and Shanghai Banking Corporation

JWT, Mindshare Hong Kong

BBC Worldwide

BBC and Tourism Malaysia

United Kingdom

Tourism Malaysia

.

CNN International

Stay Hilton Experience Asia

Hong Kong

Hilton Hotel & Resorts

CNN, Ignite Digital

SPE Networks - Asia

AXN and Samsung's Engagement via Killer App

Singapore

Samsung

Starcom MediaVest Group

Youku Tudou Inc.

OREO - Twist Open the Bonding Moment

China

Oreo

Carat China

Best Digitally Integrated Campaign

Mindshare (WINNER)

Leave a Man, Come Back a Hero

Australia

Lynx

SOAP Creative

BBH Asia Pacific

Chupa chups - Making Suckers of the Internet

Singapore

Chupa Chups

.

BBH Asia Pacific (Highly Commended)

Transforming the Talent Show for Social Media

Singapore

Happydent

.

Mindshare

My Life at 55

Thailand

AZAY

mInteraction

Mindshare

Disney's Haunted Halloween - Choose Your Dark Side

Hong Kong

Hong Kong Disneyland

.

Mindshare

Dove Bonds of Friendship

Pakistan

Dove Shampoo

.

PHD

KNORR VIDEO RECIPES

China

KNORR

.

Starcom MediaVest Group

The Club Room - Uniting Men and Sport

Australia

Farmers Union Iced Coffee

.

Starcom MediaVest Group

This is My Moment, LIVE.

Malaysia

Samsung

Yahoo! Malaysia

Starcom MediaVest Group

Ambush: Samsung Game Changing Campaign

Singapore

Samsung Mobile

Cheil Singapore

Best Engagement Strategy

Ogilvy & Mather (WINNER)

NextGen CIO

Singapore

IBM Corporation

NEO@Ogilvy

Madison Media Infinity

How Radio Triggered 1.6 Years of Engagement Around an Unspeakable Problem

India

Mediker Anti-Lice Treatment Naturals

.

MATCH Media

Wild Turkey - The Turkey 10

Australia

Wild Turkey

Southern Cross Austereo

MediaCom

Soldier For Women

India

Gillette India Ltd

BBDO India, Webber India, Compass India, Interface, CNN IBN , Times Now, Times of India, Radio Mirchi, Times OOH

MediaCom

Coca-Cola Spreads the Spirit of Ramadhan to Moms during Fasting Month

Malaysia

Coca-Cola

Geometry Global, Radio Networks

Starcom MediaVest Group

Optus - Social Good ROCKS!

Australia

Optus

.

Starcom MediaVest Group (Highly Commended)

UHP First Step to Livelihood

Philippines

United Home Products (UHP)

.

Best Entertainment Platform

UM Australia (WINNER)

Lambnesia

Australia

Lamb

BMF, Hausman, Facebook, Southern Cross Austereo

BBH Asia Pacific

Transforming the Talent Show for Social Media

Singapore

Happydent

.

Maxus

A Social Cause Campaign which Entertained to the Core!!

India

Tata Tea

.

MediaCom (Highly Commended)

Westpac - Air Rescue

Australia

Westpac

Fredbird Productions, Westpac Rescue Helicopter, NSW Ambulance., Map&Page

PHD

Love in a Different Tense

China

Cornetto

Minimax

PHD

The Peforman

Hong Kong

Durex

Kitchen

Starcom MediaVest Group

The Club Room - Uniting Men and Sport

Australia

Farmers Union Iced Coffee

.

Best Event/Experiential Campaign

MediaCom (WINNER)

Tasting is Believing

Singapore

Coke Zero

Geometry, Momenntum, Ogilvy

FCB Media

Driving Dogs

New Zealand

SPCA / MINI

.

Harbour City Estates Limited

Rubber Duck @ Harbour City

Hong Kong

Harbour City

AllRightsReserved, Brandtology, Mercury Digital

MediaCom

Shave Or Crave

India

Gillette India Ltd

BBDO India, Webber India, Compass India, Interface

MediaCom

AsiaRooms Romance of Travel

Singapore

AsiaRooms.com

Helpyoumarry.com

Mindshare (Highly Commended)

Ben & Jerry's Sundae Sessions

Australia

Ben & Jerry's

.

Mindshare

Nike - Owning the Night with Bus Shelter

Hong Kong

Nike

McCann Worldgroup (Hong Kong), JCDecaux Cityscape

Mindshare

Axe Apollo Space Academy

Indonesia

Axe

Ogilvy

Starcom Mediavest Group

UHP First Step to Livelihood

Philippines

United Home Products (UHP)

.

Starcom MediaVest Group

Lucky 13

Thailand

Foundation for the Blind in Thailand under the Royal Patronage of H.M. the Queen

.

Best Launch Campaign

MEC (WINNER)

Must Have Whitening

Australia

Optic White

.

BBH Asia Pacific

Transforming the Talent Show for Social Media

Singapore

Happydent

.

MEC

Horrorific Results

Australia

Paranormal Activity 4

Snakk Media

MEC

TVS Dazz Launch - Walletman saves the day!

Indonesia

TVS Dazz

.

Mediacom

The World's Coolest Gadget

China

P&G- Braun

.

MediaCom

Rockin' the VW Beetle in China

China

Beetle

Volkswagen Group Import China, Kinetic China, Ogilvy One, HitFM, Tencent, Douban

Mindshare

Lipton Ice Tea Virgin Cocktails "Snaps of Summer"

Australia

Lipton Ice Tea

Pedestrian.TV, Soap, Pulse

PHD

The Peforman

Hong Kong

Durex

Kitchen

Starcom MediaVest Group

The Ultimate Rider

Australia

Insure My Ride

.

UM Australia

Locally Famous

Australia

MasterCard

McCann, The Origin Agency, Ensemble Branded Entertainment

Best Social Media Strategy

UM Australia (WINNER)

XTL

Australia

Department of Families, Housing, Communities and Indigenous Affairs

Reprise

BBH Asia Pacific

Chupa chups - Making Suckers of the Internet

Singapore

Chupa Chups

.

FoxyMoron

Femina India 'Made By You'

India

Femina India

.

MediaCom

Creating a Media Channel to Fight Hepatitis C

Australia

NSW Health

.

UM Australia

Bucket List

Australia

South African Tourism

Reprise

Best Targeted Campaign

GOODSTUPH Pte Ltd (WINNER)

The HP Elite Assembly

Singapore

Hewlett-Packard Singapore

.

MEC

When Fans Become Famous

Australia

Brilliance

.

Mindshare (Highly Commended)

How a $3 Shampoo Became Synonymous with Hijab Fashion

Malaysia

Sunsilk

.

OMD

The 4th Quarter

China

Li-Ning

FUSE

OMD

Two Thoughts One Goal

Hong Kong

Wyeth Materna

Wunderman

PHD

Winning Moments

China

Clear Anti-Dandruff Shampoo

Fugu Mobile, InMobi

UM

A First of a Kind Media Placement that Juries have Already Loved!

Malaysia

IPG Mediabrands Analytics

.

UM

Saying "Mom, I Love You" is Not That Easy as you Would Think

Malaysia

Bird's Nest

Cerebos Malaysia

UM Australia

Halo: Capture the Poster

Australia

Xbox

Soap, McCann Erickson

Best Use of Content

FCB Media (WINNER)

Driving Dogs

New Zealand

SPCA / MINI

.

MATCH Media

Wild Turkey - The Turkey 10

Australia

Wild Turkey

Southern Cross Austereo

Starcom MediaVest Group

Optus - Social Good ROCKS!

Australia

Optus

.

Starcom MediaVest Group

Lucky 13

Thailand

Foundation for the Blind in Thailand under the Royal Patronage of H.M. the Queen

.

UM Australia

Locally Famous

Australia

MasterCard

McCann, The Origin Agency, Ensemble Branded Entertainment

Best Use of Mobile

PHD (WINNER)

Good life Club

India

Brooke Bond Tea

Hungama

MEC

Horrorific Results

Australia

Paranormal Activity 4

Snakk Media

Millennial Media

Gillette Accelerated Brand Awareness with Innovative Rich Media

Singapore

Gillette

.

OMD

See the World At Home

Hong Kong

Wyeth Gold

TBWA\Hong Kong

UM

KFC- Finding 'Waze' to 'FAST' Food

Malaysia

KFC

.

UM Australia

Halo: Capture the Poster

Australia

Xbox

Soap, McCann Erickson

UM Australia

Using Mobile to Put the 'Toy' Back Into 'Toy Sale'

Australia

Target

Mnet

Best Use of Technology

OMD (WINNER)

See the World At Home

Hong Kong

Wyeth Gold

TBWA\Hong Kong

MediaCom

Rural Fire Service (RFS) - Getting Bush Fire Planning Done

Australia

NSW Rural Fire Service

.

Millennial Media

Angry Birds Catapults Samsung SMART TV Sales Across SEA

Singapore

Samsung / Samsung SMART TV

Starcom MediaVest Group Singapore

Starcom MediaVest Group

Australia's First Mobile "Post it" Note

Australia

GIO

.

Starcom MediaVest Group

The Access All Areas App - Samsung Plus 7App

Australia

Samsung Brand

.

UM (Highly Commended)

KFC- Finding 'Waze' to 'FAST' Food

Malaysia

KFC

.

Consumer Research Award

UM (WINNER)

'Smiling is an Act of Charity'- LISTERINE Rides on a Cultural Insight

Malaysia

Listerine Malaysia

.

Madhouse India

No Comscore No Problem, MadPlanner Answered the Problem of No Comscore for Mobile

India

Multiple clients of GroupM

.

Starcom MediaVest Group

Greater China Women's Study

Singapore

Multiple

.

Starcom MediaVest Group

Taiwan Multi-Screen Study

Taiwan

Coke and all SMG Taiwan clients

.

The Creative Use of Media Award

UM Australia (WINNER)

Fast Front Pages

Australia

News Corp Australia Metro Mastheads

.

Kinetic WW (Highly Commended)

Nike Live Knitting Shanghai

China

Nike

Team Nike (Kinetic, Mindshare & Wieden & Kennedy)

OMD

See the World At Home

Hong Kong

Wyeth Gold

TBWA\Hong Kong

SparkPHD

Lipton Chai Latte - Spicy Gossip

New Zealand

Lipton/Unilever

.

UM Australia

Halo: Capture the Poster

Australia

Xbox

Soap, McCann Erickson

The Data Innovation Award

Match Media (WINNER)

IKEA: A Data Matching Love Story

Australia

IKEA

.

LodestarUM

RJ Matrix

India

Tata Nano

.

Starcom MediaVest Group

Data Recasts the Creative Director

Australia

Starcom MediaVest Group & Novartis

.

Starcom MediaVest Group

Word on the Stweet : Real Time Data, Real Life Result

Australia

Starcom MediaVest Group

.

The Effectiveness Award

FCB Media (WINNER)

Making DIY Easy As

New Zealand

Mitre 10

.

Madison Media Infinity (Highly Commended)

Convincing Consumers to Become Our Sales Force

India

Parachute Advansed Ayurvedic Hair Oil

.

Madison Media Infinity

How a Media Insight facilitated Mediker's Journey from Lice Negative to Life Positive

India

Mediker Anti-Lice Treatment Naturals

.

MATCH Media

Wild Turkey - The Turkey 10

Australia

Wild Turkey

Southern Cross Austereo

MediaCom

From Tin Cans to Raya Icons: Ambi Pur Breaks Fast with Muslim Malays

Malaysia

Ambi Pur

Geometry Global, Media Prima

Mindshare

HSBC Smart Dining with Masterchef Sharone Hakman

Malaysia

HSBC

.

PHD

Love in a Different Tense

China

Cornetto

Minimax

Starcom MediaVest Group

This is My Moment, LIVE.

Malaysia

Samsung

Yahoo! Malaysia

The Retail Award

MediaCom (WINNER)

Give Music Generator

Australia

Universal Music Australia

.

GOODSTUPH Pte Ltd

Sephora Hot Wheels

Singapore

Sephora Singapore

.

Mobext Philippines

McDonald's McDelivery Mobile Site

Philippines

McDonald's

McDonald's

MEC

Mirage

Australia

Mitsubishi Mirage

.

The Utility/Public Service Award

Leo Burnett (WINNER)

Volunteer to Promote Volunteering

Australia

SEEK Volunteer

.

FCB Media

Driving Dogs

New Zealand

SPCA / MINI

.

Ogilvy & Mather

NextGen CIO

Singapore

IBM Corporation

NEO@Ogilvy

OMD (Highly Commended)

Spare Space, Spread Love

China

Johnson's Baby

.

OMD

Johnson's Baby Share the Language of Love

India

Johnson's Baby

BBDO, LBI, DDB, The Practice

Starcom Mediavest Group

UHP First Step to Livelihood

Philippines

United Home Products (UHP)

.

UM Australia

XTL

Australia

Department of Families, Housing, Communities and Indigenous Affairs

Reprise

Record-Breaking Brand of the Year Award - in partnership with Guinness World Records

Brand

Country

Record

.

.

Sohu (WINNER)

China

The largest smartphone ensemble

.

.

Ariel P&G

Vietnam

Most people hand-washing fabric simultaneously (single location)

.

.

Asia Pacific Breweries

Singapore

Farthest Beer Bottle Slide

.

.

Berjaya Times Square Kuala Lumpur

Malaysia

Largest Capsule Vending Machine

.

.

Breeze Activbleach

Philippines

The Most People Handwashing Fabric Simultaneoulsy (in a single location)

.

.

Encyclopedia Britannica and Taichung City

Taiwan

The Most Pop Ups In A Pop Up Book

.

.

Fiji Airways

Fiji

Highest altitude wedding on an aircraft

.

.

The Floor by O!

Sri Lanka

The Most cocktails Commercially Available

.

.

Foreign Language Teaching and Research Press (FTLRP)

China

The most people to write a story

.

.

International Commerce Centre (ICC)

Hong Kong

Largest light and sound show on a single building

.

.

Konica Minolta Business Solutions (HK) Limited

Hong Kong

Static Cycling Relay

.

.

Philips AVENT

China

Largest online photo album of handwritten notes

.

.

P.T. Dokter Toy

Indonesia

Most people playing a board game simultaneously

.

.

Superga

Hong Kong

Largest Shoe

.

.

 

top.jpg

Back to the top

Partners

  • Media Partners
    ACN logo
  • Media Partners
    AdLib logo
  • Media Partners
    Adobo Magazine logo
  • Media Partners
    Asia Sponsorship News (ASN) logo
  • Event Partners
    BBC World News logo
  • Event Partners
    BBC.com logo
  • Media Partners
    Blogs Release logo
  • Event Partners
    Bloomberg Media logo
  • Association Partners
    CASBAA logo
  • Media Partners
    Clear Channel logo
  • Media Partners
    CMO Asia logo
  • Association Partners
    CMO Council logo
  • Media Partners
    CNBC logo
  • Event Partners
    comScore logo
  • Media Partners
    Cream logo
  • Media Partners
    Exchange4Media logo
  • Event Partners
    Exchange Lab logo
  • Event Partners
    Fox logo
  • Association Partners
    Guiness World Records logo
  • Media Partners
    GXPress logo
  • Event Partners
    Havas Media Group logo
  • Association Partners
    IAB Australia logo
  • Association Partners
    IAB  Singapore logo
  • Event Partners
    Initiative logo
  • Media Partners
    Invisible Artists logo
  • Event Partners
    Kinetic logo
  • Media Partners
    Marketing Oops! logo
  • Media Partners
    Marketing Unwired logo
  • Event Partners
    MediaMath logo
  • Association Partners
    MFA logo
  • Event Partners
    Microsoft logo
  • Event Partners
    Millennial Media logo
  • Event Partners
    Millward Brown logo
  • Association Partners
    MMA logo
  • Media Partners
    Mumbrella Asia logo
  • Media Partners
    M&M Global logo
  • Event Partners
    OMD logo
  • Event Partners
    Omnicom media group logo
  • Association Partners
    PAS logo
  • Event Partners
    PHD logo
  • Media Partners
    Rice Communications logo
  • Association Partners
    SAA logo
  • Media Partners
    SMRT logo
  • Media Partners
    Singapore Airlines logo
  • Event Partners
    Sizmek logo
  • Media Partners
    SOPA logo
  • Media Partners
    Southeast Asia Globe logo
  • Event Partners
    SPT logo
  • Event Partners
    Starcom MediaVest Group logo
  • Event Partners
    UM logo
  • Event Partners
    Unruly logo
  • Media Partners
    Vulcan Post logo
  • Event Partners
    Wall Street Journal logo
  • Media Partners
    Warc logo
  • Event Partners
    Yahoo! logo
  • Event Partners
    Youku Tudou Inc. logo

"I had a fantastic time at The Festival - found the content really interesting, a great networking opportunity and I learnt a lot about the industry in Asia."
Laura Green-Wilkinson, senior communications manager EMEA, Mccann

"The Festival of Media Asia, event was a hit! We now know where to go to meet with switched-on agency people in APAC each year"
Nick Wiggin, head of Advertising, Global, Huawei Device Co., Ltd


Latest News

Gallery

An insight into Previous Festivals

  • image 1  image 2 
  • Image 3  image 4 
  • Image 5  image 6 
  • image 7  image 8 
  • image 9  image10 
  • image 1a  image 2a 
  • image 3a  image 4a 
  • image 5a  image 6a 
  • image 7a  image 8a 
  • image 9a  image 10a 
  • image 1b  image 2b 
  • image 3b  image 4b 
  • image 5b  image 6b 
  • image 7b  image 8b 

asia@festivalofmedia.com

Back to our events page