Festival of Media Asia Pacific Awards 2015

Congratulations to our 2015 shortlisted entrants.

The Festival of Media Asia Pacific Awards is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region.

We are delighted to announce the Awards shortlist for 2015.

Download the Awards shortlist here>>

The winners will be announced at the Awards Gala Dinner Ceremony on Tuesday 24 March 2015 at the Capella hotel, Singapore.

Campaign

Brand

Entering Company

Regions/
Countries

Other Credits

*NEW Best Content Creation Award
2015 IKEA Catalogue Launch Campaign IKEA BBH Asia Pacific Singapore Freeflow Productions Pte Ltd, Nemesis Pictures, Construct Digital
Anmum: Taste Worth Sharing Anmum MediaCom Hong Kong DDB Group Hong Kong
Axe University Axe Mindshare Indonesia .
Challenge the Halloween Norm: Scream Hong Kong Disneyland Mindshare Hong Kong .
FIND YOUR REASON TO SMILE ZHONGHUA PHD China .
Meal times at home are more enjoyable with Coca-Cola Coca-Cola MediaCom Malaysia Media Prima, The New Straits Times Press (M) Berhad
Optus Prepaid Optus Pre Paid Starcom Mediavest Group Australia .
Pogimatters Vaseline Men Movent Inc Philippines .
Pregnancy Institute: How Nestle is Winning with Young Mothers in China Nestle NAN HA Infant Milk Powder Mindshare China .
Reel Deal Just Car Insurance Starcom Mediavest Group Australia .
Tefal Soulmate TEFAL Mindshare Thailand .
*NEW Best Use of Video
Challenge the Halloween Norm: Scream Hong Kong Disneyland Mindshare Hong Kong .
Dove #IamBeautiful Movement Dove Philippines BRIDGES @ COM Philippines Bridges @ Com1DMG
Google Mo lang Google Search DM9 JAYMESYFU Philippines .
KFC's Drone of Love QSR Brands UM Malaysia .
Love in 8 seconds Cornetto PHD China MINIMAX TAIWAN
Nike Last Game Nike Football Mindshare China .
Scandal Shave Gillette MediaCom China .
The Mahn Song Old Spice MediaCom Australia Australia Present Company Australia, Hausmann Communications
Best Communications Strategy
Anchorman 2 : From Cult to Cultural Icon Anchorman 2 MEC Australia The Paramount Team, MEC Sydney
Bottled Walkman Sony Consumer Electronics FCB Media New Zealand .
Coke gets Youths to Snap and #sharemycokelah with Manglish Cans Coca-Cola MediaCom Malaysia The New Straits Times Press, Kinetic
Heineken: Open Your City Heineken ZenithOptimedia Australia Momentum Worldwide, Holler, Uber, Timeout
Lace It Up Youth OFF The Streets Mindshare Australia .
PENNY THE PIRATE LUXOTTICA OMD Australia M2M Austrlia
PO49: The media movement that changed the role of women in Indian elections Tata Tea Gold Maxus India .
The Kiss Debate Gillette MediaCom Australia .
The Most Exciting SEM Case Study You Will Ever Read or "KFC's Beef-Up" Kentucky Fried Chicken Mindshare China .
Time of My Life Apia Starcom Mediavest Group Australia .
Virgin Mobile Game of Phones Virgin Mobile Australia Starcom Mediavest Group Australia Havas Worldwide Australia, One Green Bean
Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families Wall's Mindshare Malaysia .
Best Engagement Strategy
Downy- Rekindling The Passion Procter & Gamble
MediaCom
Indonesia
LAL Indonesia, Proximity Indonesia
Lace It Up
Youth OFF The Streets

Mindshare

Australia
.
The creation of a new touchpoint makes savings personal
TC Bank
ZenithOptimedia
Taiwan .
Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families
Wall's
Mindshare
Malaysia
.
Best Entertainment Platform
Cream Silk Hair Sonata Cream Silk BRIDGES @ COM Philippines .
Devious Maid Gets Busted: Launch of Devious Maids Season 1
NBC Universal Australia
MediaCom
Australia .
Home Circus
Unilever
Mindshare
Vietnam
Ogilvy Vietnam
How HP ignited the love of Millennials with what Millennials love Hewlett-Packard PHD Australia .
Spider Communication Movie / Film Distribution UM Japan .
Tag-meister Jägermeister UM Australia SOCiETY
The Kiss Debate Gillette MediaCom Australia .
Time of My Life Apia Starcom Mediavest Group Australia .
Best Experiential Campaign
Gillette Social Experiment
Gillette
Mediacom
India
.
Red Bull Soapbox Race brings its comedy of crashes to Taiwan
Red Bull
Initiative
Taiwan .
Sideliner
Samsung
Starcom Mediavest Group
Australia
Traffik
Virgin Mobile Game of Phones
Virgin Mobile Australia
Starcom Mediavest Group
Australia
Havas Worldwide Australia, One Green Bean
Your Future Is Not Pretty
Queensland Government

MediaCom Australia

Australia
MediaCom Beyond Advertising, Play Communications
Best Launch Campaign
2015 IKEA Catalogue Launch Campaign
IKEA
BBH Asia Pacific
Singapore
Freeflow Productions Pte Ltd, Nemesis Pictures, Construct Digital
Downy- Rekindling The Passion
Procter & Gamble
MediaCom
Indonesia
LAL Indonesia, Proximity Indonesia
Pop to Popism
Art Gallery of NSW
UM
Australia
.
Ready When You Are
Xbox One
Carat
China
.
Red Bull Soapbox Race brings its comedy of crashes to Taiwan
Red Bull
Initiative
Taiwan
.
Stealing A Mango To Steal Share of Voice
Nando's
Match Media
Australia
Banjo
The Namesake

Dove

Mindshare India .
The Wonders of Pink & Black Magnum Think.Web Indonesia .
This World Heart Day take the first step towards Her heart health Saffola Life Madison India India .
Turning HK into the biggest McDonald's monopoly gameboard McDonald's OMD Hong Kong .
Best Social Media Strategy
#SPCSunday SPC Ardmona Leo Burnett Australia .
Bring Down The King Soho OMD
New Zealand
DDB New Zealand
Busting Chinese Whisper
Wyeth Nutrition
OMD
Hong Kong
Wunderman
Jetz "Galau" Tweetagram
Jetz
Havas Media Group
Indonesia
.
Letters for the Future
AIA
Starcom MediaVest Group
Malaysia
LiquidThread, Malaysia
Samsung Dream Exchange
Samsung
Starcom Mediavest Group
Singapore
.
Tag-meister
Jägermeister
UM
Australia
SOCiETY
Tefal Soulmate TEFAL Mindshare Thailand .
The Mango That Got A Nation Talking (& Meme-ing) Nando's Match Media Australia Banjo
Best Targeted Campaign
Bonningtons Flu Tracker
Aspen Pharmacare
Bohemia
Australia
.
PENNY THE PIRATE
LUXOTTICA
OMD
Australia
M2M Australia
The Bank Job
Brothers in Arms
FCB Media
New Zealand
.
TinnyVision
NZ Transport Agency
OMD
New Zealand
Clemenger BBDO, Curious Films
Virgin Mobile Game of Phones
Virgin Mobile Australia
Starcom Mediavest Group
Australia
Havas Worldwide Australia, One Green Bean
Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families
Wall's
Mindshare
Malaysia
.
Weather Adaptive Ads
Lifebuoy
Mindshare
Indonesia
.
Best Use of Content
2015 IKEA Catalogue Launch Campaign
IKEA BBH Asia Pacific Singapore
Freeflow Productions Pte Ltd, Nemesis Pictures, Construct Digital 
Day Job Defence Force Recruitment Ensemble Australia Australia .
Delivering Indian Election like never before Microsoft LodestarUM India IBN News Network
FIND YOUR REASON TO SMILE
ZHONGHUA
PHD
China
.
Kids' Fasting Companion 30 days from Dawn to Dusk Friesland Campina UM Malaysia .
Lights.Camera. Garnier PureActive Garnier PureActive India FoxyMoron Media Solutions India .
Love in 8 seconds Cornetto PHD China MINIMAX TAIWAN
Optus Prepaid Optus Pre Paid Starcom Mediavest Group Australia .
Reel Deal Just Car Insurance Starcom Mediavest Group Australia .
The Mahn Song Old Spice MediaCom Australia Present Company Australia, Hausmann Communications
Tui Plumber Tui Spark phd Group New Zealand PHDiQ, Spark PHD, Saatchi NZ
Best Use of Digital Media
A message from your future baby
Wyeth Nutrition
OMD
Hong Kong
Wunderman
Digitalizing Direct Mail
IKEA
Match Media
Australia
.
Dynamo's Dynamic Data
Dynamo
MEC
Australia MCreate, Sizmek
Letters for the Future
AIA Starcom MediaVest Group
Malaysia
LiquidThread, Malaysia: Asreena Ramdan, Starcom MediaVest Group, Malaysia: Amira Ashruf, SzeLing How, Andrea Samuel, KuanChuen Tan
LISTERINE: FROM HEART TO MOUTH LISTERINE IPG Advertising Thailand JWT Thailand, TGA
Love in 8 seconds Cornetto PHD China MINIMAX TAIWAN
Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families Wall's Mindshare Malaysia .
Best Use of Mobile
Happier Mornings with McDonald's Surprise Alarm
McDonald's
OMD
Singapore
.
KIA GAME ON
KIA Motors
MNET MOBILE
Australia
Initiative Australia, Innocean Australia
Mobilizing Consumers To Engage With Direct Mail
IKEA

Match Media

Australia .
Oreo "Play Together" Creates Moments of Connection in China Oreo Carat China .
RUN NAVI Puma
Beacon/Leo Burnett Tokyo Japan BIRDMAN, FUTUREK
Spider Communication Movie / Film Distribution UM Japan
.
The Big Adventure
NETWORK SEVEN MNET MOBILE
Australia Mnet Mobile, Network Seven
Where Next
Heart of the City OMD New Zealand .
Consumer Research Award
Coca-Cola World's Cup Campaign
Coca-Cola
LodestarUM India .
Dell Japan Tablet (Venue Pro) lead gen campaign
Dell Japan Tablet Venue Pro
MediaCom Japan .
Gastro Stop - Uniting Media and Creative via a Research Insight Aspen Pharmacare Bohemia Australia Ogilvy CommonHealth, Limehouse Creative, Think Strategy, Veriditas Research
Measuring the real value of social media
Optus
Starcom Mediavest Group Australia .
The Belongingness Model for Social Consumers
Sprite
LodestarUM India
.
The Creative Use of Media Award
DOUBLEMINT "THE PACK THAT CONNECTS"
DOUBLEMINT Starcom Mediavest Group
China
Proximity China
Stealing A Mango To Steal Share of Voice Match Media Match Media Australia Banjo
TinnyVision NZ Transport Agency OMD New Zealand Clemenger BBDO, Curious Films
Virgin Mobile Game of Phones Virgin Mobile Australia Starcom Mediavest Group Australia Havas Worldwide Australia, One Green Bean
The Effectiveness Award
2015 IKEA Catalogue Launch Campaign
IKEA
BBH Asia Pacific Singapore
Freeflow Productions Pte Ltd, Nemesis Pictures, Construct Digital
Bottled Walkman Sony Consumer Electronics FCB Media New Zealand .
Lace It Up Youth OFF The Streets Mindshare Australia .
LICE NEGATIVE TO LIFE POSITIVE - A media insight that challenged a taboo Mediker Madison India India .
PENNY THE PIRATE LUXOTTICA OMD Australia M2M Australia
Saya sa Surfiesta Surf Strategic Works Philippines .
Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families
Wall's
Mindshare
Malaysia
.
The Smart Use of Data Award
Bonningtons Flu Tracker Aspen Pharmacare Bohemia Australia .
Etihad Airways- Driving up revenues through data-led display marketing Etihad Airways Vizury Interactive India .
Finding Intel Qualified Prospects in real time Intel OMD China .
Mitsubishi Motors : Revolutionary Road Mitsubishi Motors MEC Australia .
The Most Exciting SEM Case Study You Will Ever Read or "KFC's Beef-Up" Kentucky Fried Chicken Mindshare China .
The Power of pre-targeting: Making the first Impression Count Vodafone Australia Bohemia Australia .
Where Next Heart of the City OMD New Zealand .
The Utility/Public Service Award
How Coca-Cola spread hope and happiness Coca-Cola LodestarUM India .
Man Therapy Beyond Blue MediaCom Australia .
PO49: The media movement that changed the role of women in Indian elections Tata Tea Gold Maxus India .
The Bank Job Brothers in Arms FCB Media New Zealand .
This World Heart Day take the first step towards Her heart health Saffola Life Madison India India .

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"I had a fantastic time at The Festival - found the content really interesting, a great networking opportunity and I learnt a lot about the industry in Asia."
Laura Green-Wilkinson, senior communications manager EMEA, Mccann

"The Festival of Media Asia, event was a hit! We now know where to go to meet with switched-on agency people in APAC each year"
Nick Wiggin, head of Advertising, Global, Huawei Device Co., Ltd


Latest News

  • 27/02/2015
    4 weeks until this year's Festival of Media Asia Pacific and there have been loads of exciting developments around the event. A ...

Gallery

An insight into Previous Festivals

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