Day 2

Day Two: Tuesday 18 March

9.30

SESSION ONE: MEET THE CHANGE AGENTS

09.30 - 10.15
Welcome To Day Two
  • Mark Laudi, Conference Chairman
09.40 - 10.15
How Many Bitcoins For A TV Spot?
Take a glimpse at the future of currency, where goods and ervices are bought and sold virtually.
  • Peter Vessenes, Founder & CEO, CoinLab & Chairman Bitcoin Foundation
10.15 - 10.45

Assessing The Competition
Brand leaders beware. TNS identifies the attributes of local brands that have the potential and projection to be global giant killers.

  • Moderator: Nitin Nishander, regional managing director, brand & communications, TNS
  • Ajit Varghese, CEO, Maxus Asia-Pacific
  • Ambrish Jain, VP Marketing APAC, Lenovo
10.45 - 11.15
In Conversation With Charlie Crowe: Keynote Interview
  • Stephen Allan, Global CEO, MediaCom
11.25 - 11.50 Morning Break
11.25 - 11.50 Havas Media Group Showcase Theatre Session
12.00 SESSION TWO: MOVING IN REAL-TIME
12.00 - 12.30
Talking Programmatic
Agency trading desk heads come together for a frank discussion on the state of programmatic in the region and if the reality is matching up to the promised expectations.
  • Jay Sears, SVP, Rubicon Project
  • Grace Liau, Regional GM APAC, Audience on Demand
  • Michel de Rijk, MD Asia, Xaxis
  • Yean Cheong, VP, Market Solutions, MAP Asia Pacific
  • Scott Joslin, VP, International Advertising Effectiveness, comScore
12.30 - 12.55
Agility In The Real-Time World
Learn how brands can create relevant, real-time content to engage with empowered digital consumers who expect the brands and businesses they interact with to always be relevant and 'always on'.
  • Shailesh Rao, VP, APAC & Latin America & Emerging Markets, Twitter
  • Damien Cummings, Regional VP & CMO, Philips ASEAN & Pacific
12.55 - 01.30
China On-Demand
With nearly 80% of the internet-connected population on China watching online video, the influence of the platform is undeniable. In this session better understand the online viewing behaviours of Chinese consumers and the opportunities this offers marketers looking to cross platforms.
  • Leo Liang, Senior Director of National Business Development, Youku Tudou
01.30 - 02.55 Lunch
01.45 - 02.45 
Rising Star Showcase Theatre Session
The Rising Star Award rewards some of the brightest young talent in Asia. In this session hear from five finalists who will work on a real-life brief set by Kellogg's and pitch in order to win the acclaimed Rising Star Award.
02.55 SESSION THREE: BUSINESS AGILITY
02.55 - 03.25 The Payment Debate
The dance between agency and procurement is never-ending and not for the faint of heart. With payment terms making the headlines more than ever, hear what those from the forefront of the debate have to say.
  • Moderator: George Patten, Global MD, Accenture
  • Matthew Wigham, Head of Trading, Mediacom APAC
  • Peter Mitchell, Global Media Innovation Director, Mondeléz International
03.25 - 04.10
The Final Word
The Festival of Media Asia-Pacific closes with a look back at the key talking points with the Asian leaders who are setting the agenda.
  • Vishnu Mohan, CEO, Havas Media APAC
  • Jeffrey Seah, country chair, Vivaki
  • Ajit Varghese,CEO, Maxus APAC
04.10 - 04.30 CLOSING REMARKS

Partners

  • Media Partners
    ACN logo
  • Media Partners
    AdLib logo
  • Media Partners
    Adobo Magazine logo
  • Media Partners
    Asia Sponsorship News (ASN) logo
  • Event Partners
    BBC World News logo
  • Event Partners
    BBC.com logo
  • Media Partners
    Blogs Release logo
  • Event Partners
    Bloomberg Media logo
  • Association Partners
    CASBAA logo
  • Media Partners
    Clear Channel logo
  • Media Partners
    CMO Asia logo
  • Association Partners
    CMO Council logo
  • Media Partners
    CNBC logo
  • Event Partners
    comScore logo
  • Media Partners
    Cream logo
  • Media Partners
    Exchange4Media logo
  • Event Partners
    Exchange Lab logo
  • Event Partners
    Fox logo
  • Association Partners
    Guiness World Records logo
  • Media Partners
    GXPress logo
  • Event Partners
    Havas Media Group logo
  • Association Partners
    IAB Australia logo
  • Association Partners
    IAB  Singapore logo
  • Event Partners
    Initiative logo
  • Media Partners
    Invisible Artists logo
  • Event Partners
    Kinetic logo
  • Media Partners
    Marketing Oops! logo
  • Media Partners
    Marketing Unwired logo
  • Event Partners
    MediaMath logo
  • Association Partners
    MFA logo
  • Event Partners
    Microsoft logo
  • Event Partners
    Millennial Media logo
  • Event Partners
    Millward Brown logo
  • Association Partners
    MMA logo
  • Media Partners
    Mumbrella Asia logo
  • Media Partners
    M&M Global logo
  • Event Partners
    OMD logo
  • Event Partners
    Omnicom media group logo
  • Association Partners
    PAS logo
  • Event Partners
    PHD logo
  • Media Partners
    Rice Communications logo
  • Association Partners
    SAA logo
  • Media Partners
    SMRT logo
  • Media Partners
    Singapore Airlines logo
  • Event Partners
    Sizmek logo
  • Media Partners
    SOPA logo
  • Media Partners
    Southeast Asia Globe logo
  • Event Partners
    SPT logo
  • Event Partners
    Starcom MediaVest Group logo
  • Event Partners
    UM logo
  • Event Partners
    Unruly logo
  • Media Partners
    Vulcan Post logo
  • Event Partners
    Wall Street Journal logo
  • Media Partners
    Warc logo
  • Event Partners
    Yahoo! logo
  • Event Partners
    Youku Tudou Inc. logo

"I had a fantastic time at The Festival - found the content really interesting, a great networking opportunity and I learnt a lot about the industry in Asia."
Laura Green-Wilkinson, senior communications manager EMEA, Mccann

"The Festival of Media Asia, event was a hit! We now know where to go to meet with switched-on agency people in APAC each year"
Nick Wiggin, head of Advertising, Global, Huawei Device Co., Ltd


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