Day 1

Day One: Monday 17 March

9.15am SESSION ONE: CONSUMER WATCH
09.15 - 09.35 Welcome and Introduction
● Charlie Crowe, Chairman & Editor-In-Chief, C Squared
09.35 - 09.40 Welcome To Day One
● Mark Laudi, Conference Chairman
09.40 - 10.05 Talking Asia Business
BBC's chief business correspondent offers an analysis of the key developments in the Asian business and world economy and looks at how this may impact the health of the media and marketing industry over the next 12 months.
● Linda Yueh, Chief Business Correspondent, BBC World News
10.05 - 11.15 24 Hour Consumers
Yum Brands Asia has turned KFC & Pizza Hut into agile lifestyle brands by mirroring the lives of its consumers with retail outlets that are open 24 hours a day and becoming a brand that is entrenched in social and mobile.
● Vipul Chawla, VP & CMO, Yum! Asia
The Affluent Chinese Consumer: From Hermes To Home Depot?
The old marketing rules may no longer apply when trying to capture the hearts and minds of affluent Chinese consumers. In this new environment, the most agile and nimble will thrive.
● Moderator: Wei Gu, Editor Of China Wealth & Luxury, Wall Street Journal China
● Adam Anger, GM Greater China, Microsoft Advertising
● Francis Belin, Senior VP, Consumer Goods,
Greater China, Swarovski
● Patrick Zhong, Senior MD, Fosun Group
11.15 - 11.40 - Morning Break
11.15 - 11.40 Millward Brown Showcase Theatre Session
11.50 SESSION TWO: NEW FRONTIERS
11.50 - 12.20 In Conversation With Charlie Crowe: Keynote Interview
● Steve Mosko, President, Sony Pictures Television
12.20 - 12.50 The Internet Of Everything
In this interactive session, uncover how connected devices will give new opportunities for brands to provide anticipatory experiences and deeper engagement for consumers through partnerships with the non-traditional data owners.
● Andy Baker, CEO, Smartlife
● Guy Hearn, Chief Innovation Officer, OMG
12.50 - 01.35pm Talking Social
The Asia-Pacific region has the largest social network base, the founder of Myanmar's first social network joins Shell to discuss how Asians are using social networks and the  opportunities for brands who want to reach previously untapped consumers.
● Moderator: Ken Mandel, MD Asia Pacific, HootSuite
● Rita Nguyen, Co-founder & CEO, SQUAR
● Americo Campos Silva, Global Media Manager, Shell
01.35 - 02.35pm - Lunch
01.35 - 02.00 - Sizmek Showcase Theatre Session
02.05 - 02.30 - Warc Showcase Theatre Session 
 02.10 - 02.35 - Unruly Showcase Theatre Session
02.40pm SESSION THREE: UNLOCKING INNOVATION
02.40 - 03.05 Connecting India
INK is a platform for a new set of emerging voices, who are leading us from the industrial economy of the present to a knowledge economy of the future. Lakshmi Pratury, the curator of the INK Conference, will present the session along with NowFloats, which is pioneering a novel approach to making the internet relevant to innumerable small businesses.
● Lakshmi Pratury, Host & Curator, The INK Conference
● Ronak Samantray, Co-Founder, NowFloats
03.05 - 03.30

Power Of Stories
Intrusive, interruptive, self-centered marketing is not going to work. Its effectiveness will only continue to diminish in the social age. The question is: what will replace the legacy model? There's a one-word answer: stories.
● Scott Donaton, Global Chief Content Officer, UM

03.45 -04.10 - Afternoon Break
 03.45 - 04.10 - Meet the Judges Showcase Theatre Session
04.20 SESSION FOUR: SPEAKING NATIVE
04.20 - 04.45

Wharton Future Of Advertising Research
In this session hear exclusive insights into the Yahoo-Wharton Native Ads Framework as they shed light on how to navigate the confusing landscape of Native Ads.
● Jerry Wind, Professor, Wharton Future of Advertising Program
● Rose Tsou, Senior VP APAC, Yahoo

04.45 - 05.35 OMG, LOL ... Have You Seen This Yet?
Discover how BuzzFeed, the reigning king of the social web, unlocked the DNA of shareability and the opportunities it offers advertisers in the Asia Pacific region.
● Scott Lamb, VP of international, BuzzFeed
Building A Content Factory
Learn how becoming a content factory has enabled General Electric to successfully humanise its 100+ year-old brand and interact with consumers in ways it could never imagine.
Jason Hill, Director of International Advertising & Content, GE
05.35 - 05.45pm CLOSING REMARKS

Partners

  • Media Partners
    ACN logo
  • Media Partners
    AdLib logo
  • Media Partners
    Adobo Magazine logo
  • Media Partners
    Asia Sponsorship News (ASN) logo
  • Event Partners
    BBC World News logo
  • Event Partners
    BBC.com logo
  • Media Partners
    Blogs Release logo
  • Event Partners
    Bloomberg Media logo
  • Association Partners
    CASBAA logo
  • Media Partners
    Clear Channel logo
  • Media Partners
    CMO Asia logo
  • Association Partners
    CMO Council logo
  • Media Partners
    CNBC logo
  • Event Partners
    comScore logo
  • Media Partners
    Cream logo
  • Media Partners
    Exchange4Media logo
  • Event Partners
    Exchange Lab logo
  • Event Partners
    Fox logo
  • Association Partners
    Guiness World Records logo
  • Media Partners
    GXPress logo
  • Event Partners
    Havas Media Group logo
  • Association Partners
    IAB Australia logo
  • Association Partners
    IAB  Singapore logo
  • Event Partners
    Initiative logo
  • Media Partners
    Invisible Artists logo
  • Event Partners
    Kinetic logo
  • Media Partners
    Marketing Oops! logo
  • Media Partners
    Marketing Unwired logo
  • Event Partners
    MediaMath logo
  • Association Partners
    MFA logo
  • Event Partners
    Microsoft logo
  • Event Partners
    Millennial Media logo
  • Event Partners
    Millward Brown logo
  • Association Partners
    MMA logo
  • Media Partners
    Mumbrella Asia logo
  • Media Partners
    M&M Global logo
  • Event Partners
    OMD logo
  • Event Partners
    Omnicom media group logo
  • Association Partners
    PAS logo
  • Event Partners
    PHD logo
  • Media Partners
    Rice Communications logo
  • Association Partners
    SAA logo
  • Media Partners
    SMRT logo
  • Media Partners
    Singapore Airlines logo
  • Event Partners
    Sizmek logo
  • Media Partners
    SOPA logo
  • Media Partners
    Southeast Asia Globe logo
  • Event Partners
    SPT logo
  • Event Partners
    Starcom MediaVest Group logo
  • Event Partners
    UM logo
  • Event Partners
    Unruly logo
  • Media Partners
    Vulcan Post logo
  • Event Partners
    Wall Street Journal logo
  • Media Partners
    Warc logo
  • Event Partners
    Yahoo! logo
  • Event Partners
    Youku Tudou Inc. logo

"I had a fantastic time at The Festival - found the content really interesting, a great networking opportunity and I learnt a lot about the industry in Asia."
Laura Green-Wilkinson, senior communications manager EMEA, Mccann

"The Festival of Media Asia, event was a hit! We now know where to go to meet with switched-on agency people in APAC each year"
Nick Wiggin, head of Advertising, Global, Huawei Device Co., Ltd


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