AGENDA: From China to Indonesia – what drives APAC’s media landscape

DAY ONE

23 March 2015

09:00 WELCOME & INTRODUCTION

Jeremy King, Content Director, C Squared

09:05 OPENING REMARKS

Mark Laudi, Former CNBC Presenter

MALAYSIA

09:10 Malaysia Airlines: Resurfacing from crisis through social media

Malaysia Airlines' (MAS) twin disasters created ripple effects across the globe. As the crisis unfolded and the world looked to the Airline for answers, its social media team - Rally, worked night and day, managing crisis communication for the national carrier across 18 time zones and 5 continents.

How has Malaysia Airlines taken social media beyond being just a medium to connect and communicate in real time, and instead made it an anchor of hope, optimism and solidarity to rise above the heartache and unite the masses through tough times?

  • Dean Dacko, Senior Vice President, Head of Marketing and Products, Malaysia Airlines
  • Prashant Kumar, Regional President, IPG Mediabrands, Asia
09:40 The wonderful world of Asia

Cheuk Chiang, CEO Asia Pacific Omnicom will take delegates on a journey through the APAC media landscape and how it's shaping up in comparison to the rest of the world. The Asian media landscape is the most diverse in the world. How do brands reach consumers that consume media in both hi-tech and low-tech ways in equal measure?  What are the key insights and trends driving APAC's media scene? Who are the key players? Who is the most creative? Whose media is the most advanced? What areas is APAC leading across the globe? We look into why we should all be celebrating the innovation, success and creativity of the industry.

  • Cheuk Chiang, CEO Asia Pacific, Omnicom

CHINA

10:05 Taking China global

How does a Chinese brand successfully expand globally? What are the key drivers? What are the key trends and insights in the Chinese telecoms industry? What are the biggest challenges in achieving global success?

  • Jeffrey Yang,  CMO, Huawei
  • Celia Tong, CMO & China President, iClick Group

10:45 MORNING REFRESHMENTS

11:25 Delivering on brand intimacy through mobile

How do you make the Chinese consumer treat a brand like a partner, someone they want to get intimate with? How do you make a brand become part of the consumer's everyday language and life?

  • Vivian Zhu, Managing Director, China Digital, SMG China + Air B'n'B, Admaster + Madhouse
11:55 Going social in China

What is the key to unlocking the social potential of China for brands? How do you deal with a multi-faceted level of consumer experience and usage amongst such a vast population? How do brands keep up with a consumer that doesn't necessarily have any brand trust or loyalty? When the choice is so big what are the key techniques for creating resonation and driving sales? How do you understand and utilise data?

  • Sam Flemming, Founder & CEO, CIC
  • Hannelore Grams, Head of Digital Marketing & Social Media for Greater China, Nestle
12:25 TV and programmatic

Traditional media has become digitised; cinema distributors have moved to digital formats, outdoor has invested in digital billboards. TV is the last of the traditional media sectors to move into programmatic. These 'next generation' advertising solutions all have one thing in common, technology. It's the connective tissue between content and the consumer, brands and advertising.

  • Chris Dobson, Executive Chairman, The Exchange Lab

PHILIPPINES

12.45 Making global brands local

How do you get people to engage with FMCG products? What are the key media initiatives driving the Philippines media landscape? How does a global brand adapt to the APAC consumer? What are the key issues? How is success measured?

  • Rohit Jawa, Chairman & CEO, Unilever Philippines

13:10 LUNCH

14:10 Building a sustainable mobile business

If 2014 saw a lot of advertisers jumping into mobile for the first time, 2015 will be about proving what marketing can do for the business. How can brands and agencies work together so that mobile can go beyond one-off campaigns and be part of the larger marketing and business strategy of brands?

  • Arthur Policarpio, Head of Mobext, Mobext
  • Margot Torres, VP Marketing, McDonald's Philippines
14:30 Making global brands local and local brands global

What are the key techniques for taking a global brand and making it appeal to the regional consumer across Asia? How do you adapt to the nuances? What are the key challenges? What does success look like? How do you then take those local techniques back to a global audience?

  • Siew-Ting Foo, Marketing Director, SE Asia, Diageo
15:00 Why innovation is wrong and brands don't want it

This session will investigate how innovation is defined and why it's first endeavour must be wrong in order to be proved right. Through a marketing lens, Microsoft will examine how the high risk nature of true innovation does not deliver on the current conservative marketing objectives, which in our postmodern digital age must be to grasp failure in order to succeed, and develop new ways of solving consumer centric marketing challenges across Asia.

  • JC Oliver, Global Head of Innovation, Microsoft
15:25 From the selfie stick to the digital landscape, Asia's place at the top of the digital table

An insight into APAC's role in defining the global digital landscape. The region, which brought the world the selfie stick is now the leader digital media innovation and creativity.

  • Joanna Flint, MD, Google Singapore

15:50 AFTERNOON BREAK

16:25 The state of mobile in APAC 2015

This session will frame up mobile in APAC, providing data points, key insights, market contrasts, and headlining trends shaping the region in CY15.

  • Graham Christie, CCO & Co-founder, Big Mobile Group
16:50 Taking a local brand and developing it regionally

How do you achieve this? How do you go global? How do you stay ahead of global competitors? What is the brand's strategy to keep the incoming Hailo at bay? How does the brand retain loyalty and attract new consumers?

  • Cheryl Goh, Global VP Marketing, GrabTaxi
17:10
  • Mark Henning, Head of Media & Digital, AMAP region, Millward Brown
17:30 Let us entertain you

Music and entertainment are two key pastimes for the Asian community, but how can brands stay relevant as the digital industry and music consumption evolves? What is music technology and how can that be used to enhance marketing strategies? How can brands break up-and-coming artists and be a part of music history?

  • Sunita Kaur, Asia Managing Director, Spotify
17:50 Day One Wrap Up

MarkLaudi, Former CNBC Presenter

 

DAY TWO

24 March 2015

09:00 OPENING REMARKS

Mark Laudi, Former CNBC Presenter

INDIA

09:05 What can the West learn from the East

How do Indian brands go global? How does a global brand make a success of things in India? What can the West learn from the East?

  • Shiv Shivakumar, Chairman & CEO, PepsiCo India
09:35 Uncovering India's emerging media hub

Taking advantage of India's pool of software developers, Twitter has recently purchased Zipdial to enable the company to accelerate its growth in emerging markets. How do you create a media company that giants such as Twitter want to buy? How do you hold on to the principles that you started the company with? How important is the Indian market to global brands? Can Zipdial retain its original spirit?

Recent reports suggest India is now the emerging market to be part of.

  • Valerie Wagoner, Founder & CEO, ZipDial
10:05 Working offline for the masses

How do brands reach millions of consumers that own mobile phones, but not smart phones? How can you create effective campaigns that resonate and generate brand engagement for the offline mobile user? How does it work in Asia, Africa and Latin America. Find out from one of the globe's top 100 tech companies.

  • Deepak Ravindran, Co-founder & CEO, Innoz

10:40 MORNING REFRESHMENTS

11:15 The role of brands in the 21st century

What does a brand really want? How do brands now work with agencies and owners? What are the key challenges and issues? How do you create creative content that resonates with consumers? How do you deliver one-to-one marketing?

  • Mainardo de Nardis, CEO, OMD Worldwide
  • Billy Lagor, SVP & GM, Asia-Pacific, Hasbro
  • Stephen Haines, Global Agency Lead, Facebook
11:45 Understanding content in Asia

The Opium of the advertising community - How is content marketing being delivered? How does it work globally and in APAC? How does it become effective? How do you cut through the noise and create the most compelling content which consumers will relate to and engage with?

  • Olivier Legrand, Head of Marketing Solutions, Asia Pacific and Japan, LinkedIn
  • Emily Ketchen, VP marketing for PPS APJ, HP
12:10 Big debate - talent

Local vs. Ex-pat talent debate. What sort of talent is the key to success in APAC? What are the pros and cons of having local and ex pat staff? What wins you more business? What do clients actually think?

  • Seok Hian Tan, Head of Talent, Starcom MediaVest
  • Severine Charbon, Global Head of Talent, Zenith Optimedia
  • George Patten, MD - Accenture Interactive - Global Lead for Media Management, Accenture
  • Frederique Covington, International Marketing Director, APAC, MENA, Canada, Russia, China, Twitter
  • Elle Von Dierer, Senior director of procurement, J&J
12:45 Programmatic part two

Jay Sears, general manager international, Rubicon looks into the future to predict what next for programmatic, reveals what brands are really doing with it in Asia, who owns data and that elephant in the room - transparency.

  • Jay Sears, SVP, Market Development, The Rubicon Project

13:10 LUNCH

INDONESIA

14:25 Understanding the Indonesia landscape

What is the strategy to break into consumers in the world's fourth biggest population? All of media wants to have a piece of the Indonesia pie, but how can this be achieved? What is Indonesia doing in media that is different to anywhere in else in the region?

  • Anita Mokerjee, CEO, MediaCom Indonesia
  • Anand Tilak, Country Manager, Facebook
14:50 Reductions in Agency Transparency

Agency fees are being forced down, yet their profits are going up. How can this happen?

  • David Brocklehurst, Managing Director - Asia Pacific, Firm Decisions
  • Fadi Sahyoun, head of procurement, Asia Oceania Africa, Nestle
15:20 APAC's outdoor

A 15-minute tour of trends and insights in OOH across APAC. What's new? What impact does OOH have on the APAC media market? What countries in the region are taking advantage of the medium and generating the most successful and innovative campaigns?

  • King F. Lai, CEO Asia-Pacific, Kinetic Worldwide
15:35 Rising Asia in digital

The proliferation of digital, mobile and ever-evolving user generated content in Asia have positioned this region as the next global powerhouse, and the new age of digital transformation has revolutionized the way businesses operate. Through an overview of rising digital trends and insights from mobile, healthcare, education in Asia, this session explains how dynamic digital strategies and comprehensive digital tools can help drive Asian businesses to the next level.

  • Maya Hari, Director, Product Strategy & Sales of Asia Pacific, Americas & Emerging Markets at Twitter
16:00 Global lessons for a mobile region from one of the world's leading 30 under 30 entrepreneurs

Brian Wong, Kiip founder and chosen as one of the world's most innovative and creative entrepreneurs under the age of 30 gives his take on: what does mobile look like? What makes mobile effective in the APAC region? What role is gamification playing in APAC and also globally? How can brands take further advantage of the mobile offering? How brands can leverage data intelligence to define their marketing and product strategies in the offline world?

  • Brian Wong, Founder & CEO, Kiip
16:30 FOMAP 15 Wrap Up

Partners

  • Media Partners
    ACN Newswire logo
  • Media Partners
    Black Marketing logo
  • Founder Partners
    Bloomberg logo
  • Association Partners
    CMO Asia logo
  • Association Partners
    [D + D] Marketing Association Asia logo
  • Media Partners
    eMarketer logo
  • Founder Partners
    Exchange Lab logo
  • Media Partners
    IAB Australia logo
  • Founder Partners
    Initiative logo
  • Event Partners
    Kinetic logo
  • Event Partners
    Krux logo
  • Media Partners
    Marketing Oops logo
  • Founder Partners
    Microsoft logo
  • Founder Partners
    Millward Brown logo
  • Media Partners
    Rice Communications logo
  • Founder Partners
    Rubicon Project logo
  • Media Partners
    SEA Globe logo
  • Event Partners
    Singapore Exhibition & Convention Bureau logo
  • Event Partners
    YourSingapore logo
  • Event Partners
    Sizmek logo
  • Founder Partners
    Spotxchange logo
  • Founder Partners
    Starcom MediaVest Group logo
  • Media Partners
    Thoughtful China logo
  • Event Partners
    Twitter logo
  • Founder Partners
    UM logo
  • Event Partners
    The Wall Street Journal logo

"I had a fantastic time at The Festival - found the content really interesting, a great networking opportunity and I learnt a lot about the industry in Asia."
Laura Green-Wilkinson, senior communications manager EMEA, Mccann

"The Festival of Media Asia, event was a hit! We now know where to go to meet with switched-on agency people in APAC each year"
Nick Wiggin, head of Advertising, Global, Huawei Device Co., Ltd


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  • 27/02/2015
    4 weeks until this year's Festival of Media Asia Pacific and there have been loads of exciting developments around the event. A ...

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