Igniting dialogue on the challenges and opportunities in
Asia
The Festival of Media Asia, the first Asian iteration
of the acclaimed Festival of Media creativity and
innovation, was a rousing success. Bringing together over 600
attendees, over 40 speakers, and more than 50 of the world's
biggest brands, The Festival sparked conversations and provided
insights into the media and marketing industry as a whole and the
scenario in the Asian region, which is expected to overtake Western
Europe as the second-largest advertising market in 2012.
Held at the Marina Bay Sands Expo and Conference Centre, The
Festival included conference sessions, exhibitions, and numerous
networking opportunities. It culminated in a gala dinner where the
inaugural Festival of Media Asia Awards were given out,
recognising the most original and creative campaigns from the
region.