AGENDA
The Festival of Media 2010 will focus on four separate strands that tackle the biggest challenges and opportunities facing the industry as we emerge from the global recession and plan for a brighter future.
1. Inspiring Leadership
This strand will focus on the brands and holding companies that have held their own or grown during the recession and are now experiencing growth in a post-recessionary environment. The stories of these brands will be told by the CMOs, focusing on the issues of growth, emerging markets and the growing trend of brands changing the world through their actions and initiatives.
Sessions *:
- The CMO viewpoint
- New rules - global brands of tomorrow
- Hear the roar of the tiger
2. Integration
The continuing fragmentation of the audience is making the job of the planner more complex by the day. The choice of channel has never been so diverse and the battle between ‘new’ and ‘traditional’ media for revenues has never been so intense - with online ad spend overtaking TV ad spend in the UK in 2009 for the first time. However, digital is not a replacement for ‘traditional’ media; it is instead forcing the industry to take a long hard look at how different channels work together and how to get the best from multi-channel, multi-disciplinary marketing efforts. This strand will focus on the continuing development of our industry to harness the power of the digital revolution, whilst continuing to drive value from traditional channels.
Sessions *:
- Connected, consumer-centric marketing
- Is this the end of the broadcaster brand?
- When will we lose the printed page?
3. Pioneers & Innovators
There are certain people or companies that can make you step back and think ‘brilliant, brilliant, brilliant.’ The Pioneers & Innovators strand focuses on these people and their ideas. What is it that makes someone or something innovative? And what does it take to have the courage of your convictions and stand aside from the crowd to make an idea come to life?
Sessions *:
- New rules - the Google's of tomorrow
- Life in the carbon economy
- Beyond apps... the future of mobile
4. Recovery
September 15 2008 saw the fall of Lehman Brothers and the beginning of the worst economic recession since the 1930s. The predictions of recovery, and those famous green shoots, have been pushed further and further back with each analyst briefing. This Festival of Media strand will address how our industry has changed during this period, find out what clients now want from agencies and explore the new powers held by the procurement director and CFO.
Sessions *:
- Should media and creativity re-integrate?
- Pecks and bushels: Is media a commodity?
- Investing in the future of content
* Proposed sessions are subject to change, however the four stands remain fixed.
