Record-Breaking Brand Award


In partnership with Guinness World Records, the Record-Breaking Brand Award celebrates and recognises the greatest record-breaking media campaigns of the last 12 months across the APAC region. You have until Thursday 6 March to submit your vote - the winner will be announced at the Awards Ceremony on 18 March in Singapore.

Please only vote for your favourite campaign once. Repeat votes will not be counted.

Superga - resized.jpgSuperga / Electric Sekki Lifestyle Limited

Record Title: Largest Shoe

Superga wanted to generate maximum brand awareness and engage the youth of Hong Kong with the opening of its first official store in Hong Kong. To do this, the brand endeavoured to set a new Guinness World Records record achievement for the 'World's Largest Shoe' through the creation of a  giant shoe replica of one of it's most iconic styles.

Credits: Giant Shoe Conceptualized by Electric Sekki Lifestyle Limited, Produced by Orient Unlimited, Artwork designed by The Savannah College of Arts and Design Hong Kong,  Superga brand licensed under BasicNet S.p.A.

Voting for the Record-Breaking Award has now closed. The winner will be announced at the Festival of Media Asia Pacific Awards on the 18 March 2014 at the Capella, Singapore.

Konica - resized.jpgKonica Minolta Business Solutions (HK) Limited

Record Title: Static Cycling Relay

"Konica Minolta Green Concert" is the FIRST human-powered concert alongside "Power Generating Challenge" - a contest to generate electricity through pedaling to promote green living since 2010. In 2013, 379 people successfully created a new record "Most Participants in a Static Cycling Relay in 12 Hours" and greatly aroused media awareness.

Credits: Beneficiary End Child Sexual Abuse Foundation, Supporting Company mYoga, Bicycle Sponsor Widex Technology Development Ltd., Media Planning MetroBox, Media Production RoadShow, PR Agency Aegis PR Ltd.

Philips Avent - resized.jpgPhilips AVENT

Record Title: Largest online photo album of handwritten notes

Philips AVENT not only set a new world record for the largest online photo album of handwritten notes with 21,632 photos, but effectively promoted and supported breastfeeding through mums' own handwritten pledges in this campaign, which ranked top1 hot topic on Weibo and generated huge brand buzz with 3.8million reach. Credits: Guinness World Records, FleishmanHilliard, MUM&BABY Media, Beijing Publishing Group, Shandong Science and Technology Press Co.Ltd., Babytree

P.T Dokter Toy.jpgCrazy Birds/P.T. Dokter Toy Indonesia

Record Title: Most people playing a board game simultaneously

The record breaking involves 1,239 Indonesian children to play Crazy Birds simultaneously with title "The Most People Playing a Board Game simultaneously."
Behind the reason of having Guinness World Records, we are focusing on delivering message to Indonesia citizen 'Lets give opportunities for Indonesian Children, as they give one more World Record to Indonesia'.
Credits: Media Partner: RCTI, Just for Kids, Mom and Kiddy,
Technology Partner:, RCTI.

International Commerce Centre resized.jpgInternational Commerce Centre (ICC) / Sun Hung Kai Real Estate Agency Ltd (SHKP)

Record Title: Largest light and sound show on a single building

The first-of-its-kind ICC Light and Music Show which turns the ICC façade lights into elaborated and spectacular light animation, constitutes a breath-taking extravaganza with synchronised upbeat music. The show, which allows our global audiences enjoying the vibrant Victoria Harbour's night scene in the most unforgettable way, has soon become a HK must-see attraction since its launch.

Credits: N/A

Sohu - resized.jpgSohu

Record Title: The largest smartphone ensemble

Our strategic focus on how to highlight the ultimate sound of the vivo cell phone . And we have developed a clear media scheduling Gantt chart, and personnel and all the preparatory work arrangements were in place. Moreover we made a comprehensive marketing. Finally we broke the world's largest mobile phone orchestra Guinness World Record.

Credits: Sohu and Vivo Xplay

Foreign Language resized.jpgForeign Language Teaching and Research Press

Record Title: The most people to write a story

FLTRP invited the public to complete one story started by a literary personality within 24 hours on 7 consecutive days. In conjunction with the first Beijing Reading Season, the attempt had reflected three aspects of reading-self-education, creativity, and human connection, while FLTRP renovated its image of an educational publisher.

Credits: Govermental: People's Government of Beijing Municipality, Haidian District People's Government; Broadcast: China Central Television, Beijing Television, Haidian Television, China Radio International; Press: Publishers Weekly, The Bookseller, Xinhua News Agency, China Daily, People's Daily, Guangming Daily, Jinghua, Xinjingbao, Beijingwanbao; Online media: Sina, Sohu, Tencent, iFeng, NetEase

dkdkd.jpgPubs N' Places Pvt. Ltd

Record Title: The Most cocktails Commercially Available

Initiated the effort by identifying the best reason a customer to be in a pub.
"Cocktails" is the name of the game. We wanted our new pub, the Floor by O! to carry the world's largest cocktail collection with a GWR and we promoted it with a 360* campaign.

Credits: Food and Beverage Operator - French Restaurant Pvt. Ltd.; HANN advertising Pvt. Ltd; KISS FM- Official Radio Partner; Daily Mirror - Life; Serendib Magazine, Explore Lanka Magazine; Ribelz Social Media Solutions Pvt Ltd; EventPro Event Management agency

Ariel - resized.jpgARIEL

Record Title: Most people hand-washing fabric simultaneously (single location)

To prove its powerful cleaning strength, Ariel wanted to transform the tiresome multi-step laundry experience faced by Vietnamese women, by travelling across Vietnam to defeat the country's toughest stains, all in just one step!  The journey culminated with a grand finale in Ho Chi Minh City where almost 2,000 participants came together to clean two giant stained sheets in just one step with Ariel Powder, setting a new Guinness World Record achievement for the "Most people hand-washing fabric simultaneously".

Credits: Event & PR agency: Venus Communications

Beriayaresized.jpgBerjaya Times Square Kuala Lumpur

Record Title: Largest Capsule Vending Machine

Standing majestically at 32 feet 3 inches, the world's 'Largest Capsule Vending Machine' weighs 3,500kg, has a capsule container with a diameter of 15 feet, and contains 125,000 capsules. It operates like a regular vending machine where a token is inserted, and the button is pushed to receive the well-loved capsule.

Credits: N/A

Fiji Airways - resized.jpgFiji Airways

Record Title: Highest altitude wedding on an aircraft

Following its rebrand, Fiji Airways created a unique awareness campaign in New Zealand which saw five couples get married, simultaneously, on a flight between Auckland and Nadi at the world record altitude of 41,000ft. The campaign captured the hearts of New Zealanders and achieved a global reach of 16 million.

PPR NZ; MoreFM New Zealand; Westin Denarau Island; Radisson Blu Resort Fiji; Rosie Holidays

Encyclopedia Britannica resized.jpgEncyclopedia Britannica and Taichung City, Taiwan

Record Title: The Most Pop Ups In A Pop Up Book

When Encyclopedia Britannica wanted to raise their brand awareness and the Taichung City Government of Taiwan was after a creative method of city promotion - this leading knowledge product provider and government body embarked on a significant collaborative campaign to produce an indigenous illustrative City Encyclopedia of Taichung in creative 'pop-up' style.

Credits: MMC Starlight GRC Ltd

Breeze Activbleach_150px.pngBreeze Activbleach

Record Title: The Most People Handwashing Fabric Simultaneoulsy (in a single location)

To create awareness for the new laundry brand, Breeze, 2132 moms broke the "Most People Handwashing Fabric Simultaneously" record while joyfully dancing under the rain. While bringing pride to Filipino moms, the event earned $70,000 worth of media, achieved 4M impressions and grew Breeze sales by 30% the following month.

Credits: Activations Advertising Agency for mounting the event; Bridges PR Agency and Masscom Philippines for the publicity earned as a result of the event; Masscom Philippines.

Asia Pacific Breweries - resized.jpgASIA PACIFIC BREWERIES

Record Title: Farthest Beer Bottle Slide

The challenge was to make an old man's beer cool to the younger bar-goers. So we introduced the smooth Guinness Draught in Bottle. And proved to be the smoothest beer in the world with a Guinness World Record for the Farthest Beer Bottle Slide, generating disproportionate publicity with little budget.




Beneficiary End Child Sexual Abuse Foundation, Supporting Company mYoga, Bicycle Sponsor Widex Technology Development Ltd., Media Planning MetroBox, Media Production RoadShow, PR Agency Aegis PR Ltd.

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